The Greatest Omnichannel Challenges Marketers Face Today

By |2017-12-15T11:58:29-07:00April 3rd, 2017|Categories: Rio SEO Blog|Tags: , |

Now that consumers are largely comfortable shopping online and across channels, brands are finding themselves increasingly challenged in meeting the demand for a consistent, cohesive experience. It’s particularly worrisome in retail, where 78% of companies admit they lack a single brand experience across channels, despite the fact that 62% of brands have launched omnichannel services.

Transforming Mobile Searches Into Sales [Webinar]

By |2017-12-15T11:58:38-07:00October 20th, 2015|Categories: Rio SEO Blog|Tags: , , , , , |

Beacons are all the rage, and why not? How fantastic is it that a national advertiser can pinpoint a consumer’s precise location inside one of their retail stores and serve up a highly relevant ad in response to their mobile searches? Oh yes, beacons have generated a lot of hype -- especially for a technology