The Greatest Omnichannel Challenges Marketers Face Today

By |2019-07-02T11:43:11-07:00April 3, 2017|

Consumers are largely comfortable shopping online and across channels. Because of that, brands are finding themselves increasingly challenged in meeting the demand for a consistent, cohesive experience. It’s particularly worrisome in retail. It's reported 78% of companies admit they lack a single brand experience across channels, despite the fact that 62% of brands have launched

Transforming Mobile Searches Into Sales [Webinar]

By |2019-06-11T08:08:56-07:00October 20, 2015|

Beacon marketing is all the rage, and why not? A national advertiser can pinpoint a consumer’s precise location inside one of their retail stores. Then they can serve up a highly relevant ad in response to their mobile searches. How fantastic is that? Oh yes, beacons have generated a lot of hype -- especially for