Now that consumers are largely comfortable shopping online and across channels, brands are finding themselves increasingly challenged in meeting the demand for a consistent, cohesive experience. It’s particularly worrisome in retail, where 78% of companies admit they lack a single brand experience across channels, despite the fact that 62% of brands have launched omnichannel services.
“Everything you wear, you use, you touch today has been reinvented and is now connected.” As my friend Joel Paynel noted, connected technology was the prevailing trend at CES this year, but we’re no longer just talking about the novelty of having a smart device in your home to search cool songs for your kids
Americans are increasingly shopping online but even more, they’re using the web as a tool for product and service discovery, comparison shopping, and finding the most convenient answers to their needs. Make no mistake, traditional retail will remain strong in 2017. Amazon knows – the online retail giant is doubling down on brick and mortar