Getting Over the Stack: The Future of Local is Open

By |2019-07-02T11:47:23-07:00June 28, 2017|

  Bridging the gap between online or mobile search and in-store sales is mission critical. But clearly, our approach as brand marketers and agencies needs rethinking. Consumer technology has evolved. So now we’ve identified new challenges and opportunities in connecting with them via marketing. We then sought out tools designed specifically to solve them. Sure,

Open Local: The Next Step in Omnichannel

By |2019-07-02T11:43:43-07:00January 19, 2017|

“Everything you wear, you use, you touch today has been reinvented and is now connected.” As my friend Joel Paynel noted, connected technology was the prevailing trend at CES this year, but we’re no longer just talking about the novelty of having a smart device in your home to search cool songs for your kids

Winning Shoppers in High Intent Micro-moments Across Channels

By |2019-07-02T11:52:53-07:00December 23, 2015|

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2019-06-11T08:24:22-07:00October 6, 2015|

Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned