WOMMA: Owned, Paid, Earned: More than the Sum of their Parts

By |2019-02-27T01:53:50-07:00April 3, 2014|

One of the things I’ve been pondering lately revolves around the digital marketing and social media buzz words:  Owned, Paid and Earned. While these words imply different channels, marketer relationships with those channels, media formats, their audience reach and persona types, I believe it is time to stop considering them mutually exclusive silos.