How Local Advertising is Changing (And Where to Focus Now)

By |2020-05-28T11:05:47-07:00May 28, 2020|

Local advertising has been in a state of flux since the Coronavirus pandemic took hold across the United States. The projected impact on advertisers and the brands they serve is huge—in just one example, eMarketer predicted that Twitter’s advertising revenue would plummet by up to 40% in March. That was relatively early in the North

6 Key Local SEO Automation Tactics Build Relevance and Lower CPCs

By |2019-06-13T13:34:38-07:00January 23, 2014|

By Bill Connard / VP of Local Search Solutions Retailers with multiple physical locations face unique challenges in local search engine optimization. Chief among them is the fact that managing local SEO for stores requires an ever-increasing knowledge base and skill set. Map listings, reviews and ratings, discussions and user-generated content converge with your own