Searchlove 2017: San Diego – Our Favorite Local Takeaways

By |2019-02-26T04:33:36-07:00March 3rd, 2017|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising to

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |2019-02-26T04:51:57-07:00July 30th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , , |

By Karisa Macias / Marketing Director, Rio SEO As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. The evolution of organic search to a largely mobile pursuit

Top 5 Brand Questions About Local Search Answered

By |2017-12-15T11:58:39-07:00May 22nd, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , , |

  Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. The opportunity is clear, yet brands struggle to