Searchlove 2017: San Diego – Our Favorite Local Takeaways

By |2019-05-30T13:50:13-07:00March 3, 2017|

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, digital analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |2019-06-11T10:35:47-07:00July 30, 2015|

By Karisa Macias / Marketing Director, Rio SEO Costs continue to rise in the increasingly competitive paid search market. To that end, Google pushes companies to improve quality and mobile-friendliness to improve user experience. As a result, marketers wonder where the most impactful local search optimizations today truly lie. The evolution of organic search to

Top 5 Brand Questions About Local Search Answered

By |2019-06-11T10:52:08-07:00May 22, 2015|

Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered two important metrics. First, 50% of consumers who conducted a local search on their smartphone visited a store within a day. Secondly, 34% of desktop and tablet searchers did the same. The opportunity is clear. However, brands