rachel ullstrom

YOUtility and Other Social Trends and Tips from the 2013 WOMMA Summit

By | December 3rd, 2013|Categories: Rio SEO Blog|Tags: , , , , |

By Rachel Ullstrom / Social Account Director, Rio SEO This past week the Rio SEO Social team was in full force at the Word of Mouth Marketing Association (WOMMA) Summit (#WOMMASummit) in beautiful yet cold Nashville, Tenn. In general, it was great to see so much cohesion in the industry in terms of insights, metrics and overarching themes. My general takeaways were around shareable content, as well as consumer-centric outreach and strategy.

Content Marketing Strategies & Key Stats: Holiday 2013 Look Forward

By | October 22nd, 2013|Categories: Rio SEO Blog|Tags: , , , , , |

Rachel Ullstrom / Account Director, Rio SEO With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween.  So rather than risk the mockery of friends and family for decorating early, I have focused my attention here on some key takeaways from last year’s holiday season and some insights for marketers.