Reputation Management Playbook: The 5-Step Plan for Successfully Managing Your Enterprise Brand’s Online Reputation

By |2020-07-21T13:46:49-07:00July 21, 2020|

Managing your online reputation allows you to control the narrative surrounding your brand, helps boost your local search rankings, encourages foot traffic and conversions, and builds trust with your audience. The question is, how can brands like yours focus on reputation management when you must deal with daily operations of multiple locations in diverse regions? To help answer that question, we have created a detailed five-step playbook for successfully managing your enterprise brand’s online reputation and reviews.

How to Pivot Your Local Reviews Management Strategy in a Crisis

By |2020-07-21T09:18:40-07:00July 21, 2020|

Once the full impact of the initial Coronavirus lockdown began to register, consumer behavior changed dramatically across the board. After an initial wave of panic grocery shopping, discretionary spending fell and consumers began searching for products and services to meet their needs closer to home. We saw this trend reflected in the keywords local consumers

5 Best Practices For Maintaining Local Listings in an Unpredictable World

By |2020-07-16T09:24:57-07:00July 16, 2020|

5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when

Supporting Multi-Location Businesses Through COVID-19

By |2020-05-26T16:13:47-07:00May 26, 2020|

Updated May 26, 2020 As the situation surrounding the coronavirus (COVID-19) pandemic continues to evolve rapidly and new information is emerging constantly, we will be continuously updating this post with the latest information and recommendations. For a current list of platform updates, blogs, resources and other useful links, please visit our COVID-19 Local Marketing Resources

Post-Pandemic Recovery Services for Enterprise Brands

By |2020-05-08T10:54:24-07:00May 8, 2020|

As the nation begins to enter the first phase of reopening the economy and we slowly prepare ourselves for a “new normal,” multi-location brands must balance continuing lockdowns with preparations to re-open locations across some states and regions. Our team of local marketing experts is here to help you elevate your local presence - from

3 Important Local Marketing Tips for Restaurant Brands Reopening Locations

By |2020-05-07T10:36:04-07:00May 7, 2020|

Restaurant brands across the country are eager to get employees back to work and cash registers ringing again. While no industry has been untouched by the devastation of COVID-19, foodservice brands have been dealt a particularly difficult hand. Over 8 million restaurant workers were laid off or furloughed, and the industry had already lost $80

Social Proof: 7 Tactics to Increase Website Conversions [Guest Post]

By |2020-05-05T11:09:54-07:00May 5, 2020|

Businesses put ample effort into increasing website conversions and, as a result, revenue. They improve website design, heavily invest in paid advertising, refine their marketing efforts to gain more website visitors, etc. But, there’s one powerful method to increase website conversions which many businesses lose sight of: social proof. Why does social proof (testimonials, star

Businesses May Now Respond to Google Reviews Again After Temporary Hiatus

By |2020-07-20T15:52:24-07:00April 8, 2020|

Update: As of  July 14, 2020, all reviews across all categories, including healthcare and medical, that were held during the period of time when Google reviews were temporarily suspended, are now appearing on GMB listings. Local SEOs have pointed out that they have started to see reviews for the healthcare industry appear once again. The healthcare

Navigating the COVID-19 Pandemic: How Multi-Location Brands Can Keep Customers Informed [Webinar Recap]

By |2020-03-24T11:25:42-07:00March 23, 2020|

As the COVID-19 coronavirus pandemic continues to escalate at a global level, businesses around the world have inevitably become affected and now face the challenge of keeping their customers, community, and the general public informed. Providing the most accurate and up-to-date information, including temporary closures, special hours of operation and unique service offerings, are just