Updated May 26, 2020 As the situation surrounding the coronavirus (COVID-19) pandemic continues to evolve rapidly and new information is emerging constantly, we will be continuously updating this post with the latest information and recommendations. For a current list of platform updates, blogs, resources and other useful links, please visit our COVID-19 Local Marketing Resources
As the nation begins to enter the first phase of reopening the economy and we slowly prepare ourselves for a “new normal,” multi-location brands must balance continuing lockdowns with preparations to re-open locations across some states and regions. Our team of local marketing experts is here to help you elevate your local presence - from
Restaurant brands across the country are eager to get employees back to work and cash registers ringing again. While no industry has been untouched by the devastation of COVID-19, foodservice brands have been dealt a particularly difficult hand. Over 8 million restaurant workers were laid off or furloughed, and the industry had already lost $80
Businesses put ample effort into increasing website conversions and, as a result, revenue. They improve website design, heavily invest in paid advertising, refine their marketing efforts to gain more website visitors, etc. But, there’s one powerful method to increase website conversions which many businesses lose sight of: social proof. Why does social proof (testimonials, star
Update: As of May 13, 2020, new user Google reviews, new user photos, and Q&A will gradually return by country and business category. We have already started to see new reviews publish in both the retail and restaurant industry, and anticipate reviews to roll out to other industries in the coming weeks. After a nearly
Navigating the COVID-19 Pandemic: How Multi-Location Brands Can Keep Customers Informed [Webinar Recap]
As the COVID-19 coronavirus pandemic continues to escalate at a global level, businesses around the world have inevitably become affected and now face the challenge of keeping their customers, community, and the general public informed. Providing the most accurate and up-to-date information, including temporary closures, special hours of operation and unique service offerings, are just
As the COVID-19 coronavirus pandemic continues to escalate and news changes by the hour, brands must prepare to inform their customers with accurate, up-to-date information at the local level. With a heightened state of awareness, now comes the need more than ever for your local data to be the source of truth for concerned customers.
Reviews are hugely impactful for local businesses at every stage of the consumer journey. Google’s heavy weighting of reviews as a local and organic ranking factor makes them a key aspect of your brand’s online visibility at the discovery stage. When customers are considering their local business options, 82% of consumers read online reviews (and
Consumers do not make purchasing decisions in a vacuum. Instead, they look to the experiences of others to inform their choices. Indeed, 72% of consumers begin their journey by looking at reviews and will not continue until they get a sense of brand sentiment for a given business. This trend applies to enterprises and small
In a recent InsideLocal webinar by BrightLocal, host Myles Anderson was joined by Dana DiTomaso and Krystal Taing for an in-depth exploration of reputation management strategies and relationships. Check out these highlights from ‘Pitch Perfect: How to Sell and Deliver Reputation Management to Clients’.