Business Directory Reviews 101: Everything You Need to Know and Top Review Directories

By |2022-06-28T11:06:22-07:00June 28, 2022|Blog Posts, Reputation Management|

You've no doubt heard of business directories in your local SEO planning and strategy. But just how important are they, and what do you need to know about directories to maximize their value as part of your marketing plan? And, how do business directory reviews impact your online reputation? In this article, we take a

Benefits of Facebook Local Marketing: Go-To-Guide

By |2022-05-25T06:11:15-07:00May 25, 2022|Blog Posts, Local Marketing|

When we think of local search, we often think about Google. However, a local search may extend to a social media platform as well. Facebook is not only a social media network but also an essential platform for local business discoverability and reaching your target audience online. Each of your brand locations' Facebook Business Page

New Yelp Connect Features, Ads Services, and Search Enhancements

By |2022-07-28T14:44:40-07:00April 13, 2022|Blog Posts, Local Marketing|

Yelp works hard at evolving to help local consumers find businesses – and business owners reach their local target audience, as well. Regularly adding new features and useful updates makes Yelp an indispensable part of many marketers’ local enterprise search strategy as a result. New Yelp Connect features, ads updates, and search enhancements for business

How To Use Google Customer Reviews On Local Pages & In Search

By |2022-03-29T06:29:54-07:00March 29, 2022|Blog Posts, Reputation Management|

Google has long understood that social validation is an essential part of the online shopping process. Consumers are looking for affirmation that they’re making the right decision when choosing a brand, product, or service. In fact, 49% of local consumers typically read reviews before visiting a business nearby The Google Customer Reviews program makes it

10 Expert-Driven Reputation Management Recommendations for 2022

By |2022-02-28T07:24:02-08:00February 28, 2022|Blog Posts, Reputation Management|

Your online reputation matters now more than ever. The COVID-19 pandemic significantly shifted customer expectations, and in turn, businesses have been tasked with meeting those new expectations. Businesses in every vertical have been tasked with adapting and working to protect their online reputation, understanding their customers' challenges, and mining for common sentiment to improve their

5 Local Marketing Predictions for 2022

By |2021-12-14T09:08:42-08:00December 14, 2021|Blog Posts, Local Marketing|

As a marketer, you’re likely already well into planning your 2022 marketing strategy. From drastic shifts in consumer behavior to technology advancing, it’s safe to assume your 2021 strategy will look much different for the new year to come. Taking current trends into consideration, our experts’ local marketing predictions for 2022 can help you solidify

5 Best Practices for Boosting Your Reputation Management Post-Pandemic

By |2022-01-18T11:55:29-08:00June 18, 2021|Blog Posts, Reputation Management|

Managing and boosting your reputation management efforts is a key area of focus for local marketers, however, best practices for doing so are constantly evolving. Shopping experiences have vastly changed over the past year, and in turn, so have customers' expectations of local businesses. Review sentiment has shifted based on updates to store hours, closures,