5 Best Practices For Maintaining Local Listings in an Unpredictable World

By |2020-07-16T09:24:57-07:00July 16, 2020|Blog Posts, Local Marketing|

5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when

Leveraging Local Reviews For Retail Brands: Expert Insights and Best Practices

By |2020-08-18T12:23:50-07:00July 7, 2020|Blog Posts, Customer Engagement, Reputation Management, Retail|

The strength of the retail industry cannot be ignored. In fact, total retail sales in the United States were projected to amount to 5.94 trillion in U.S. dollars in 2024, up from around 5.47 trillion U.S. dollars in 2019. While the coronavirus pandemic has undoubtedly skewed this projection, it’s still clear retailers are critical to

Supporting Multi-Location Businesses Through COVID-19

By |2020-05-26T16:13:47-07:00May 26, 2020|Blog Posts|

Updated May 26, 2020 As the situation surrounding the coronavirus (COVID-19) pandemic continues to evolve rapidly and new information is emerging constantly, we will be continuously updating this post with the latest information and recommendations. For a current list of platform updates, blogs, resources and other useful links, please visit our COVID-19 Local Marketing Resources

Post-Pandemic Recovery Services for Enterprise Brands

By |2020-05-08T10:54:24-07:00May 8, 2020|Blog Posts|

As the nation begins to enter the first phase of reopening the economy and we slowly prepare ourselves for a “new normal,” multi-location brands must balance continuing lockdowns with preparations to re-open locations across some states and regions. Our team of local marketing experts is here to help you elevate your local presence - from

3 Important Local Marketing Tips for Restaurant Brands Reopening Locations

By |2021-03-29T07:17:09-07:00May 7, 2020|Blog Posts, Business Listings, Restaurants|

Restaurant brands across the country are eager to get employees back to work and cash registers ringing again. While no industry has been untouched by the devastation of COVID-19, foodservice brands have been dealt a particularly difficult hand. Over 8 million restaurant workers were laid off or furloughed, and the industry had already lost $80

Social Proof: 7 Tactics to Increase Website Conversions [Guest Post]

By |2021-01-21T08:23:19-08:00May 5, 2020|Blog Posts|

Businesses put ample effort into increasing website conversions and, as a result, revenue. They improve website design, heavily invest in paid advertising, refine their marketing efforts to gain more website visitors, etc. But, there’s one powerful method to increase website conversions which many businesses lose sight of: social proof. Why does social proof (testimonials, star

Businesses May Now Respond to Google Reviews Again After Temporary Hiatus

By |2020-07-20T15:52:24-07:00April 8, 2020|Blog Posts, Reputation Management|

Update: As of  July 14, 2020, all reviews across all categories, including healthcare and medical, that were held during the period of time when Google reviews were temporarily suspended, are now appearing on GMB listings. Local SEOs have pointed out that they have started to see reviews for the healthcare industry appear once again. The healthcare

Navigating the COVID-19 Pandemic: How Multi-Location Brands Can Keep Customers Informed [Webinar Recap]

By |2020-03-24T11:25:42-07:00March 23, 2020|Blog Posts|

As the COVID-19 coronavirus pandemic continues to escalate at a global level, businesses around the world have inevitably become affected and now face the challenge of keeping their customers, community, and the general public informed. Providing the most accurate and up-to-date information, including temporary closures, special hours of operation and unique service offerings, are just

5 Key Local Reviews Opportunities for Enterprise Brands

By |2020-02-25T09:35:36-08:00February 25, 2020|Blog Posts, Reputation Management|

Reviews are hugely impactful for local businesses at every stage of the consumer journey. Google’s heavy weighting of reviews as a local and organic ranking factor makes them a key aspect of your brand’s online visibility at the discovery stage. When customers are considering their local business options, 82% of consumers read online reviews (and