The State of Retail 2022: Key Local Search Google Business Profile Findings From H1

By |2022-10-25T13:02:05-07:00October 25, 2022|Blog Posts, Retail|

Rio SEO and Forsta recently analyzed Google Business Profile Insights across 64,000 U.S. retailer’s locations to gain a holistic understanding of the macroeconomic, health, and other external factors that may have impacted retailer’s local marketing performance the first half of 2022. Through exploring these findings, retail businesses will have more transparency into how their performance

The Rise of Etail & What It Means for Enterprise Local Brands

By |2020-10-08T05:36:56-07:00October 8, 2020|Blog Posts, Retail|

As marketers worldwide put their 2020 plans into motion, e-commerce was on a fairly stable trajectory of growth and consumer acceptance. Retail was in the process of gradually restructuring to accommodate the increasing adoption of e-commerce, alternative shopping methods like BOPIS (buy online, pickup in-store), and technologies such as beacons, contactless payment, and the Internet

11 Tips for Enterprise Local Holiday Marketing Success Despite COVID-19

By |2020-09-14T09:07:22-07:00September 14, 2020|Blog Posts, Local Marketing, Retail|

It’s difficult to even hazard a guess as to how consumers will behave leading into and throughout the critical holiday shopping season. As we’ve learned throughout 2020, the state of affairs can change near-instantly. What is certain is that enterprise brands will face unique challenges in connecting with consumers at the local level and will

Mastering GMB Attributes for Retail Brands

By |2021-01-21T08:51:31-08:00August 18, 2020|Blog Posts, Google Business Profile, Retail|

Demand fluctuations, supply challenges and rapidly shifting customer needs and expectations are all a part of the new, COVID-affected reality for retail brands. It’s become clear that these changes are here to stay, if not forever then at least over an extended period of time.  The in-store shopping experience has become fraught with health and