8 Tips For Optimizing Yelp Listings for Social Distancing Terms

By |2020-08-04T10:39:30-07:00August 4, 2020|

Consumers are on the hunt for clear COVID-19 protocols for any business they plan to visit. Optimizing Yelp listings for social distancing terms is now a must for all enterprise brands. Now, when searchers visit a location on Yelp, Yelp has prominently placed this information at the top of every business page. They’ll see a

8 Best Practices We Learned from Analyzing KPIs on 200+ Brands’ Local Listings During COVID-19 [Webinar Recap]

By |2020-06-22T09:55:57-07:00June 22, 2020|

The past few months have brought massive change to the local marketing landscape. Temporary store closures, regulatory and public health requirements, changes to hours of operation and staffing, GMB updates, and more have wreaked havoc with local business communications and operations. In order to help brands understand how the Coronavirus pandemic has impacted consumer behavior,

Businesses May Now Respond to Google Reviews Again After Temporary Hiatus

By |2020-07-20T15:52:24-07:00April 8, 2020|

Update: As of  July 14, 2020, all reviews across all categories, including healthcare and medical, that were held during the period of time when Google reviews were temporarily suspended, are now appearing on GMB listings. Local SEOs have pointed out that they have started to see reviews for the healthcare industry appear once again. The healthcare

5 Key Local Reviews Opportunities for Enterprise Brands

By |2020-02-25T09:35:36-08:00February 25, 2020|

Reviews are hugely impactful for local businesses at every stage of the consumer journey. Google’s heavy weighting of reviews as a local and organic ranking factor makes them a key aspect of your brand’s online visibility at the discovery stage. When customers are considering their local business options, 82% of consumers read online reviews (and

Facebook Quietly Launches Facebook.com/Services

By |2019-07-02T11:52:50-07:00January 13, 2016|

Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen