Update: As of May 13, 2020, new user Google reviews, new user photos, and Q&A will gradually return by country and business category. We have already started to see new reviews publish in both the retail and restaurant industry, and anticipate reviews to roll out to other industries in the coming weeks. After a nearly
Reviews are hugely impactful for local businesses at every stage of the consumer journey. Google’s heavy weighting of reviews as a local and organic ranking factor makes them a key aspect of your brand’s online visibility at the discovery stage. When customers are considering their local business options, 82% of consumers read online reviews (and
Reviews and recommendations have always played a role in influencing consumer decisions. But in recent years, the volume, pervasiveness, and importance of online reviews have skyrocketed. Read our latest blog to learn practices for crafting and delivering review responses.
In this ebook, we will discuss the steps you can take to get a handle on your multi-location brand’s online reputation and how to use local reviews to increase conversion rates.
Local search has become the single most popular form of online marketing for small and mid-size businesses in the U.S. But ask many of those business owners how their local search efforts are going, and they’ll have no real idea. Although 75% of SMBs polled in a recent surveyby the digital agency RevLocal said they
Unannounced desktop feature enables users to find highest rated businesses in their area on Facebook. Early in November, Facebook prompted me with a carousel to review locations I had visited around this time last year. This early move by Facebook to create more relevant community feedback content for businesses seems especially relevant now that we’ve seen
A battle is being waged online, as independent merchants struggle for top billing in local search results. According to Street Fight’s Local Merchant Survey, one-quarter (25%) of SMBs say search engine optimization is the area of marketing where they need the most help. Part of the challenge for Main Street merchants has to do with
Ever since Google rolled out its Pigeon algorithm for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile. Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools.
Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4th, 2013, completed its rollout early Monday, October 20th. That's right, those who were hit by the last Penguin update waited over a year without an update or refresh to see if