Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By |2019-06-13T15:20:13-07:00August 31, 2015|

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school shoppers, as valuable as they are, often get overlooked in favor of Halloween. With “back to school” searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not