Upcoming Events

5/11 | Webinar – How to Use Online Seasonal Marketing to Drive Local Sales

By | May 11th, 2016|Tags: , , , , , , , , |

How to Use Online Seasonal Marketing to Drive Local Sales It's critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies and best practices on how brands and enterprises can use event marketing specifically to drive local traffic

10 Most Powerful Mobile & Local Marketing Stats from #LSS2016

By | May 5th, 2016|Categories: Rio SEO Blog|Tags: , , , , |

The recent Local Search Summit in San Diego afforded clients and special guests of Rio SEO an exclusive opportunity to explore the shifting local landscape with the guidance and insight of industry experts. Speakers including Greg Sterling from the Local Search Association, Forrester analyst Jennifer Wise and Google’s Willys DeVoll shared top quality content on

10 Takeaways from #LSS2016 for Smarter Local Marketing Strategy

By | April 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , |

Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. Here’s what the industry’s top experts have to say about local today, and the massive opportunity for tomorrow’s savvy marketers: The Local Pack is a

How Google My Business Connects Local Businesses in the Moments That Matter #LSS2016

By | April 27th, 2016|Categories: Rio SEO Blog|Tags: , , , , , |

The online and offline worlds are blurring. Through mobile, the internet now touches most local activities and offline purchases – and the pace of change is accelerating. In the opening keynote at Rio SEO’s Local Search Summit (#LSS2016) in San Diego, Google My Business Content Strategist Willys DeVoll shared Google’s perspective on this rapidly evolving

Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By | April 26th, 2016|Categories: Rio SEO Blog|Tags: , , , , |

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to transform the customer experience. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how

Mastering the New Google My Business API: A Guide for Enterprise Brands

By | April 15th, 2016|Categories: Rio SEO Blog|Tags: , , , |

In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API, but also manage special hours, control access at the local level, set

3/3|New York City, NY|Bazaarvoice Inspire: New York City

By | March 3rd, 2016|Tags: , , , , , , |

We're heading to New York! Meet us at Bazaarvoice Inspire: New York City. The Bazaarvoice event brings consumer-generated content enthusiasts together for an exclusive one-day workshop to learn, network and brainstorm on the power of the consumer voice. Our CCO, Warren Raisch will be in attendance. The event is complimentary and will fill up quickly - Grab your