rio seo

Driving Voice Search to Sales: 5 Local Strategies to Capitalize on Voice Search

By | July 6th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

Voice Search is the hottest new topic on every marketer’s list – and it’s not even that new! The ability to search via voice commands has existed in technologies like Siri, which debuted as an iPhone 4S feature all the way back in 2011. Microsoft’s Cortana had actually been in production back in 2009, though

Label it! Leverage Structured Data & Get Google Results

By | June 27th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , |

Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed

5/11 | Webinar – How to Use Online Seasonal Marketing to Drive Local Sales

By | May 11th, 2016|Tags: , , , , , , , , |

How to Use Online Seasonal Marketing to Drive Local Sales It's critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies and best practices on how brands and enterprises can use event marketing specifically to drive local traffic

10 Most Powerful Mobile & Local Marketing Stats from #LSS2016

By | May 5th, 2016|Categories: Rio SEO Blog|Tags: , , , , |

The recent Local Search Summit in San Diego afforded clients and special guests of Rio SEO an exclusive opportunity to explore the shifting local landscape with the guidance and insight of industry experts. Speakers including Greg Sterling from the Local Search Association, Forrester analyst Jennifer Wise and Google’s Willys DeVoll shared top quality content on

10 Takeaways from #LSS2016 for Smarter Local Marketing Strategy

By | April 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , |

Our recent Local Search Summit (#LSS2016) brought some of the brightest and most influential voices in local search marketing together for an intensive event packed with panels, keynotes and networking. Here’s what the industry’s top experts have to say about local today, and the massive opportunity for tomorrow’s savvy marketers: The Local Pack is a

How Google My Business Connects Local Businesses in the Moments That Matter #LSS2016

By | April 27th, 2016|Categories: Rio SEO Blog|Tags: , , , , , |

The online and offline worlds are blurring. Through mobile, the internet now touches most local activities and offline purchases – and the pace of change is accelerating. In the opening keynote at Rio SEO’s Local Search Summit (#LSS2016) in San Diego, Google My Business Content Strategist Willys DeVoll shared Google’s perspective on this rapidly evolving