5 Best Practices For Maintaining Local Listings in an Unpredictable World

By |2020-07-16T09:24:57-07:00July 16, 2020|

5 Best Practices For Maintaining Local Listings in an Unpredictable World The first half of 2020 has presented numerous hurdles for businesses across all verticals globally. At the start of the COVID-19 pandemic, businesses grappled with shifting their local marketing efforts entirely to accurately communicate updates to their operations--being forced to temporarily close locations when

Latent Semantic Indexing (LSI) 101 for Enterprise Local SEO

By |2020-05-27T10:00:59-07:00May 27, 2020|

You may hear the term latent semantic indexing (LSI), sometimes referred to as latent semantic analysis, thrown around in SEO circles. The question then arises, is LSI something you should be using to improve your online visibility? In this post, we take a look at what latent semantic indexing really is, why it matters, and

Structured Data Tips for Highlighting COVID-19 Announcements on Google Search

By |2020-04-10T13:35:39-07:00April 10, 2020|

Google recently announced that they are providing support for websites to add structured data to COVID-19 announcements. As enterprise brands seek new ways to communicate critical changes to their business operations, we recommend the use of structured data on your local landing pages to better highlight important updates and announcements, such as: Closure notice Travel

5 Essential Local SEO Spring Cleaning Tips to Rank on Google+

By |2019-06-13T12:51:12-07:00April 9, 2014|

By Tyler Ludwig / Interactive Marketing Manager, Rio SEO Spring is finally here. And so are the countless ways you can bring local SEO tools into your marketing campaigns for 2014! The days where a business owner could simply have a website and submit his or her information to Google Places are long gone. If