How Google Aims to Be a Single Source of Truth for Your Business and What to Do About It

By |2019-08-13T14:29:25-07:00August 13, 2019|

What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. The importance of acquiring more reviews (both first- and third-party) and leveraging them for an increased aggregate star rating. The additional features and tools Google

6 Effective Ways for Multi-location Brands to Boost Search Engine Visibility through Local Listings

By |2019-07-02T11:33:44-07:00June 5, 2019|

Managing your online local listings as a multi-location brand is both an art and a science. The landscape for how consumers find (and refer) businesses continues to change at a furious pace. The good news: There is an ever-growing list of digital resources that can help prospective customers find nearby locations of large organizations, and it extends beyond search engine giants like Google, Yahoo and Bing. Here are some tips on how your brand can boost search engine visibility through local listings.

Driving Local Revenue With Consumer-Generated Content: Local Marketing Experts Share Best Tips

By |2019-07-02T11:48:45-07:00July 21, 2016|

Looking to drive local review? It’s getting more and more challenging for brands to ensure they’re being found online in the moments that matter. Increased competition, exploding mobile media consumption and evolving consumer preferences are among the factors driving the need for local marketers to connect on a more meaningful level with their local consumers.

Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By |2019-07-02T11:52:38-07:00April 26, 2016|

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to boost online customer engagement. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how

Greg Sterling on What’s Next in Local Search at #LSS2016

By |2019-07-02T11:52:42-07:00April 21, 2016|

It’s a brave new world in local search marketing services. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of

4 Keys for Multi-Location Businesses to Compete in Local Markets

By |2019-07-02T11:52:47-07:00February 3, 2016|

Over the past couple of years, local search marketing has become a necessity for every business, big or small. To compete in local markets, you must make sure your business is present on Google, Bing and Yelp. However, big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked

Integrating Hyperlocal Modified Content to Deliver a More Localized User Experience

By |2019-06-12T10:23:12-07:00May 12, 2015|

Rankings in local results are a critical consideration for businesses. This is especially true given the great commercial intent and physical proximity of local searchers. Yet how accurately can your brand measure rankings for locations within neighborhoods? We recently played host to Local Search Summit: Spring Into Local event in San Diego. There, I was

17 Expert Takeaways from Local Search Summit 2015

By |2019-06-12T11:12:38-07:00April 17, 2015|

Yesterday, Rio SEO recently hosted some of the most brilliant minds in local search at Local Search Summit 2015. Attending brands included Google, Microsoft, YP, MapQuest, Forrester Research, InfoGroup, Factual, Nuestar, Acxiom and more. We converged on the Kona Kai Resort in San Diego to share the best local search advice. Many actionable takeaways emerged

Successful Local Search Strategy for Franchise Networks

By |2019-07-02T11:53:41-07:00February 25, 2015|

This month, thousands of franchise business leaders and entrepreneurs came together in Las Vegas for the International Franchise Association 2015 convention. Rio SEO was there in the expo hall and had a steady stream of franchise executives and owners dropping by. Many expressed that they still don't understand local search when it comes to franchise