Content is the New Currency for Smarter Search and Smarter Marketing

By |2019-06-14T07:27:29-07:00July 1, 2013|

By Russ Mann / CEO, Rio SEO “Money can’t buy me love.” While money can buy impressions, it can’t buy organic visibility, social conversations or conversions. For search marketers in the modern media age, relevant content is the new currency. We exist in the sunset of the age of paid advertising as the dawn of