seo

Searchlove 2017: San Diego – Our Favorite Local Takeaways

By | March 3rd, 2017|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising to

How Two Multi-Location Brands Increased SEO Benefit and Enhanced Consumer Experience

By | August 10th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

The commercial intent of local mobile queries is undeniable. Within a day of using a smartphone to search for products or services nearby, more than half of searchers will visit a local store. The local search ecosystem is a great opportunity for local stores to connect, but an incredible challenge for multi-location brands. How can

Greg Sterling on What’s Next in Local Search at #LSS2016

By | April 21st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , |

It’s a brave new world in local. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of Strategy & Insights

Street Fight Summit 2015 New York City

By | October 20th, 2015|Tags: , , , , , , |

Join the Rio SEO local experts at the Street Fight Summit 2015 to find out how you can maximize your local efforts!

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By | October 6th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

As search and digital marketing have evolved, increasingly aiding consumers in finding real-world products and locations, it’s become clear that a more sophisticated approach to identifying search-to-in-store-sales is needed. Consumers are more mobile-focused than ever; smartphones dominate, accounting for 60% of our digital media time. Earlier this year, we also learned that more than 50%

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By | July 30th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , , , |

By Karisa Macias / Marketing Director, Rio SEO As costs continue to rise in the increasingly competitive paid search market and Google pushes companies to improve quality and mobile-friendliness to improve user experience, marketers are left wondering where the most impactful optimizations today truly lie. The evolution of organic search to a largely mobile pursuit

Webinar- Mobile: The Untapped Gold Mine For Lowest Cost Search Traffic

By | July 23rd, 2015|Tags: , , , , , , , , , , , |

  Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).   Attendees will learn how:   1.

Top 5 Brand Questions About Local Search Answered

By | May 22nd, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , , |

  Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered that 50% of consumers who conducted a local search on their smartphone visited a store within a day, while 34% of desktop and tablet searchers did the same. The opportunity is clear, yet brands struggle to