Nested Search Results: Why Google Search Results Are Displaying Indented URLs

By |2021-10-12T10:48:29-07:00October 12, 2021|Blog Posts, Local SEO|

Google is constantly testing new search features and results formats to improve the searcher experience, much in the same way that marketers are constantly testing and adjusting content to rank higher in Google’s search results. One of Google’s search results page (SERP) tweaks, specifically nested search results, caught the attention of the SEO community.  One

Google Title Tags Update: What Enterprise Marketers Need to Know

By |2021-09-09T07:46:04-07:00September 9, 2021|Blog Posts, Local Marketing|

Following industry buzz around why and how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate web page titles, a recent post on the Google Search Central Blog, Google’s Search Liaison Danny Sullivan explains: “Last week, we introduced a

What Is SeekToAction Markup? Here’s What Brands Need to Know

By |2021-08-09T07:44:49-07:00August 9, 2021|Blog Posts, Local SEO|

As video content becomes increasingly important for brands in their local marketing strategy, local businesses must adopt this engagement tactic to help their searchers more easily find what they are looking for. To better help brands showcase their video efforts, a new video schema markup called SeekToAction is available. This has been in beta since

Is More Content Better for Enterprise SEO? Does Longer Content Perform Better?

By |2021-07-19T10:49:33-07:00July 19, 2021|Blog Posts, Local SEO|

You’ve probably heard a lot of conflicting information about your content strategy and how it supports search engine optimization (SEO).  Many brands are asking themselves the same questions: How long should each piece of content be? Does Google prefer more or fewer web pages per site? How often should we be publishing new content? In

Google’s June 2021 Core Update: What This Means for Enterprise Brands

By |2021-06-09T07:37:43-07:00June 9, 2021|Blog Posts, Local SEO|

A few times a year, Google rolls out core updates, which are often noticeable to businesses and can impact search rankings. These core updates aim to provide the best search experience possible, and deliver on Google’s “mission to present relevant and authoritative content to searchers”. Each time a large core update is rolled out, Google

Best Practices for Maintaining and Removing Google Posts

By |2021-03-18T11:37:37-07:00March 18, 2021|Blog Posts|

Google Posts can give your brand’s local listings an extra shot at visibility and interactivity in search results. They show up in the local panel on Google search and on Google Maps and are prominently displayed – especially on mobile devices. Local business queries grew by more than 200% in 2019, even before the impact