How to Use Organic SEO to Rank in Google’s Local 3-Pack

By |2019-05-22T13:37:59-07:00August 14, 2017|

by Cynthia Sener, VP of Operations and Product at Rio SEO Recently, my colleague Chad Klingensmith and I had the opportunity to participate in the Local Search Association’s webinar, How to Use Organic SEO to Rank in Google’s Local 3-Pack. Co-host Joy Hawkins joined us as well as the incredibly sharp and talented founder of

Visual Tech Offers a New Lens on Local Search

By |2019-06-24T01:42:21-07:00June 28, 2017|

The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ First of all, Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera.

Searchlove 2017: San Diego – Our Favorite Local Takeaways

By |2019-05-30T13:50:13-07:00March 3, 2017|

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, digital analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising

Greg Sterling on What’s Next in Local Search at #LSS2016

By |2019-06-06T14:13:00-07:00April 21, 2016|

It’s a brave new world in local search marketing services. Emerging technologies offer myriad opportunities to connect with consumers in their moments of need and the volume of available data threatens to overwhelm.  Local marketers are understandably confused about what they should be doing today, let alone where to look next. Greg Sterling, VP of

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2019-06-11T08:24:22-07:00October 6, 2015|

Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned

Webinar Takeaways: The Untapped Gold Mine for Lowest Cost Search Traffic

By |2019-06-11T10:35:47-07:00July 30, 2015|

By Karisa Macias / Marketing Director, Rio SEO Costs continue to rise in the increasingly competitive paid search market. To that end, Google pushes companies to improve quality and mobile-friendliness to improve user experience. As a result, marketers wonder where the most impactful local search optimizations today truly lie. The evolution of organic search to

Top 5 Brand Questions About Local Search Answered

By |2019-06-11T10:52:08-07:00May 22, 2015|

Brands know that local search leads to action. In their ‘Understanding Consumers’ Local Search Behavior’ research, Google discovered two important metrics. First, 50% of consumers who conducted a local search on their smartphone visited a store within a day. Secondly, 34% of desktop and tablet searchers did the same. The opportunity is clear. However, brands