Serving Rich Local Results with Mary Bowling at #LSS2017

By |2019-07-02T11:42:57-07:00May 17, 2017|

As search results get more and more crowded, it’s more important than ever to stand out. So how can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer,

Mastering the New Google My Business API: A Guide for Enterprise Brands

By |2019-07-02T11:52:44-07:00April 15, 2016|

In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API. But they can also manage special hours, control access at the local

Local SEO Impact of Google’s Updated 3-Pack

By |2019-06-11T09:34:10-07:00August 26, 2015|

Earlier this month, Google modified the map results. It renders three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the