SEO + Social: The Most Effective Advertising Mix

By |2019-07-02T11:54:40-07:00August 28, 2013|

Ben Straley / VP of Social Technologies, Rio SEO We recently published a whitepaper confirming that the connections between search and social are clearly growing stronger.  As people engage with and share content more frequently, these actions and the embedded back links they include are sending signals to the search engines.  These signals are seen by

Measuring Your Content Marketing Efforts with Rio SEO Social Analytics

By |2019-06-14T06:21:05-07:00August 21, 2013|

Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more

Social Audience Marketing 101

By |2019-06-17T13:50:04-07:00January 23, 2013|

Earned media can deliver great value to marketers and the brands they work for; it expands and extends the impact of paid and owned media and improves marketing results. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors, those who come via sharing,