How Local SEO + Influencer Retargeting Can Deliver Record ROI: DMD Whitepaper

By |2017-12-20T13:02:39-07:00February 5th, 2014|Categories: Resources|Tags: , , , , , , , , , , , , |

If one were to summarize the current landscape in a sentence, a quote from Jeff Beard (SVP, General Manager for Neustar Localeze) does it nicely: What we can clearly see is that the local search market is maturing – what we previously described as a Social, Local and Mobile (SoLoMo)

Achieve Social ROI: Make it Easy for Your Customers to Discover and Share

By |2017-12-15T11:58:49-07:00November 13th, 2013|Categories: Rio SEO Blog|Tags: , , , , , |

Rachel Ullstrom / Account Director, Rio SEO Online shoppers on Black Friday and Cyber Monday are a key part of a successful holiday season – both online and in store. After the tryptophan wears off, consumers are expected to spend $1.63 billion on Black Friday this year. Competition is high and buzz is already at

SEO + Social: The Most Effective Advertising Mix

By |2017-12-15T11:58:53-07:00August 28th, 2013|Categories: Rio SEO Blog|Tags: , , , , , , , |

Ben Straley / VP of Social Technologies, Rio SEO We recently published a whitepaper confirming that the connections between search and social are clearly growing stronger.  As people engage with and share content more frequently, these actions and the embedded back links they include are sending signals to the search engines.  These signals are seen by

Measuring Your Content Marketing Efforts with Rio SEO Social Analytics

By |2017-12-15T11:58:53-07:00August 21st, 2013|Categories: Rio SEO Blog|Tags: , , , , , , |

By Mike Hanson / Covario Sr. SEO Strategist and Adam Hirsch / Rio SEO Strategist Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then,

How to Create Brand Buzz Using Social Audience Data and Smart Segmentation

By |2013-06-19T15:45:22-07:00August 14th, 2013|Tags: , , , , , |

10am PDT/ 12pm CDT   Getting the attention and then engaging with your target audience is really challenging.  Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage.