Social media has changed the face of word-of-mouth marketing, providing everyday people with massive platforms for sharing their opinions about businesses online. These so-called “influencers,” who’ve been loosely defined as consumers who are able to mobilize opinions and create reactions when talking about specific topics, can have a major impact on a local merchant’s online reputation.
As digital marketers, we always want to better define our target audience. We also want to increasingly provide more relevant messaging. At Rio SEO we recently initiated an internal implementation of our patent-pending Tag and Trace™ social analytics technology through Rio SEO Social Analyze™. Additionally, we integrated it with our Salesforce.com CRM database. With this