COVID-19 Listings Features for Enterprise Brands

By |2020-08-04T14:54:49-07:00May 14, 2020|Blog Posts|

Conveying critical information to your customers is now more important than ever, as regulations and restrictions change weekly. To communicate updates effectively, you must reach customers everywhere they’re looking for you and be aware of the features available to you at this time. But, as new features continue to be introduced to online listings frequently,

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2021-01-22T08:19:37-08:00August 5, 2014|Blog Posts, Marketing Analytics|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels

Local SEO Takeaways from Street Fight Summit West 2014

By |2020-12-04T14:34:47-08:00August 4, 2014|Blog Posts, Local SEO, Marketing Analytics|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert

Why #BringBackOurGirls May not be as Impactful as it Seems

By |2017-12-15T11:58:45-08:00May 22, 2014|In the News|

Twitter activism has been getting a lot of press as of late, particularly related to the #BringBackOurGirls trend advocating for intervention to rescue the young women kidnapped in Chibok, Nigeria just weeks ago. For the sake of this post, I am going to set aside the obvious tragedy, and focus on the social trend itself

WOMMA: WOM Goes Back to its Local Roots

By |2019-02-27T01:54:49-08:00May 8, 2014|In the News|

Word of Mouth at its heart was literally one person passing on comments or recommendations to another. (For great read on WOM fundamentals, check out this book by Andy Sernovitz).  This required the physical sharing of a common locality to experience this Word of Mouth phenomenon. As communications technology advanced, this spatial requirement for Word

WOMMA: Owned, Paid, Earned: More than the Sum of their Parts

By |2019-02-27T01:53:50-08:00April 3, 2014|In the News|

One of the things I’ve been pondering lately revolves around the digital marketing and social media buzz words:  Owned, Paid and Earned. While these words imply different channels, marketer relationships with those channels, media formats, their audience reach and persona types, I believe it is time to stop considering them mutually exclusive silos.