Get Personal: Facebook’s First Key Trend in Local Marketing

By |2017-12-15T11:58:44-07:00August 5th, 2014|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels

Local SEO Takeaways from Street Fight Summit West 2014

By |2017-12-15T11:58:44-07:00August 4th, 2014|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , |

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO insights and forward-looking advice. The event was packed with solid recommendations and expert

Reaching out to Brand Influencers: Be in it for the Long Haul

By |2017-12-15T11:58:45-07:00June 27th, 2014|Categories: Rio SEO Blog|Tags: , , , , |

By Rick Clancy / Senior Director, Public Relations, Rio SEO In my PR role here at Rio SEO and parent company Covario, I was flattered when the editor of Street Fight magazine recently asked for tips and best practices from our team at Rio SEO’s social technologies unit for an article about reaching out to

Case Study: Global CRM Conference Leverages Earned Media and Social Sharing to Drive Paid Registrations

By |2017-12-20T11:34:18-07:00April 14th, 2014|Categories: Case Studies|Tags: , , , , , , |

Case Study: Global CRM Conference Leverages Earned Media and Social Sharing to Drive Paid Registrations A leading CRM technology company faced the challenge of driving paid registrants to its annual customer and partner conference, ensuring that the goal of having more than 9,000 paid attendees was