Reopening Local Businesses: A Checklist for Multi-Location Brands

By |2021-04-22T14:14:34-07:00April 22, 2021|Blog Posts, Local Marketing|

With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The road to our new normal is looking to be an uncertain one, with businesses temporarily closing and reopening as local conditions require. Specific reopening strategies

COVID-19 Listings Features for Enterprise Brands

By |2020-08-04T14:54:49-07:00May 14, 2020|Blog Posts|

Conveying critical information to your customers is now more important than ever, as regulations and restrictions change weekly. To communicate updates effectively, you must reach customers everywhere they’re looking for you and be aware of the features available to you at this time. But, as new features continue to be introduced to online listings frequently,

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2021-01-22T08:19:37-08:00August 5, 2014|Blog Posts, Marketing Analytics|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels

Local SEO Takeaways from Street Fight Summit West 2014

By |2020-12-04T14:34:47-08:00August 4, 2014|Blog Posts, Local SEO, Marketing Analytics|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert

Why #BringBackOurGirls May not be as Impactful as it Seems

By |2017-12-15T11:58:45-08:00May 22, 2014|In the News|

Twitter activism has been getting a lot of press as of late, particularly related to the #BringBackOurGirls trend advocating for intervention to rescue the young women kidnapped in Chibok, Nigeria just weeks ago. For the sake of this post, I am going to set aside the obvious tragedy, and focus on the social trend itself