Content Marketing Strategies & Key Stats: Holiday 2013 Look Forward

By |2017-12-15T11:58:49-07:00October 22nd, 2013|Categories: Rio SEO Blog|Tags: , , , , , |

Rachel Ullstrom / Account Director, Rio SEO With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween.  So rather than risk the mockery of friends and family for decorating early, I have focused my attention

Get Found on Black Friday – Best Practices for Search and Social Media

By |2013-10-04T10:21:15-07:00October 15th, 2013|Tags: , , , , , , |

Oct 15, 2013 | 1:00 PM – 2:00 PM EDT   In 2012, Black Friday was the single biggest day for retail website traffic, up 20.7% from the 2011 holiday season.  Online sales on Thanksgiving grew by 17.4% from the previous year, showing that consumers use this day to jumpstart their holiday shopping and research.

Measuring Your Content Marketing Efforts with Rio SEO Social Analytics

By |2017-12-15T11:58:53-07:00August 21st, 2013|Categories: Rio SEO Blog|Tags: , , , , , , |

By Mike Hanson / Covario Sr. SEO Strategist and Adam Hirsch / Rio SEO Strategist Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then,

How to Create Brand Buzz Using Social Audience Data and Smart Segmentation

By |2013-06-19T15:45:22-07:00August 14th, 2013|Tags: , , , , , |

10am PDT/ 12pm CDT   Getting the attention and then engaging with your target audience is really challenging.  Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage.