… AND WHY CONTROLLING YOUR MESSAGE IS IMPORTANT What are widely (among my friend groups) considered the world’s ugliest shoes were sold with an assumption that we are all familiar with from the paleo, gluten free and now barefoot running trends? Early man had it right, and all this technology is just getting in our
Every month or so, another article claiming the “end of social media” is published in reaction to some small change in subscribers, participants or popular sites. It’s the sort of argument I imagine was popular among stair makers when the elevator was invented. These ‘chicken littles’ (in this case the Daily Mail) recently noted that investment in
Ben Straley / VP of Social Search Technologies In a recent webinar titled How to Create Brand Buzz Using Social Audience Data and Smart Segmentation and hosted by WOMMA, I highlighted the importance of creating rich brand advocate profiles. I also talked about reaching similar enthusiasts at an amplified scale. You can view and listen
As digital marketers, we always want to better define our target audience. We also want to increasingly provide more relevant messaging. At Rio SEO we recently initiated an internal implementation of our patent-pending Tag and Trace™ social analytics technology through Rio SEO Social Analyze™. Additionally, we integrated it with our Salesforce.com CRM database. With this
Rachel Ullstrom / Account Director, Rio SEO There are countless studies on why video marketing makes for effective content and leads to discovery in Internet searches on YouTube, Google, Bing and Yahoo. What hasn’t been particularly well articulated is why video is discovered so frequently and who is doing the discovering.
In a recent piece I wrote for WOMMA’s blog, I touched on the need for clarity and purpose in large scale data collection – more specifically, in the context of social sharing and content marketing. And when we talk about clarity, we almost certainly mean to include the elements of transparency. Companies in the business
Using social media data to improve the relevancy of Internet search results has been a major goal of search marketing providers since the dawn of user-generated content and social media when Facebook was nothing more than a glimmer in Mark Zuckerberg’s eye. In its original form, the idea was to take all of the things