Structured Data Tips for Highlighting COVID-19 Announcements on Google Search

By |2020-04-10T13:35:39-07:00April 10, 2020|

Google recently announced that they are providing support for websites to add structured data to COVID-19 announcements. As enterprise brands seek new ways to communicate critical changes to their business operations, we recommend the use of structured data on your local landing pages to better highlight important updates and announcements, such as: Closure notice Travel

Advanced Schema Strategies for Local SEO

By |2020-01-13T16:20:14-08:00January 10, 2020|

Do you have enough local schema for your local pages? You probably could benefit from using more. What you will learn in this post: How structured data impacts search results The importance of structured data for local Three different structured variations that local marketers should use When conducting a Google search, we do not tend

Label it! Leverage Structured Data & Get Google Results

By |2019-07-02T11:49:36-07:00June 27, 2016|

Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed