Apple has Siri, Microsoft has Cortana….and now Google has Google Home. Voice search is here….and it’s here to stay. Already, 60% of consumers are using voice search, according to the Local Search Association. The challenge for national brands that market locally is to adapt your SEO strategies to capture the unique intent behind voice searches.
Over 30% of Google searches are local. Are you being found for the searches that matter most to your business? Join us for an interactive webinar where we’ll cover the top strategies our customers use to ensure they are being found online. In this session we’ll hear from RIO SEO, a market leader in local
Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold Crown –
How to Use Online Seasonal Marketing to Drive Local Sales It's critical for brands to master location-based marketing in this era of mobile-first consumers and local search. In this webinar, Rio SEO and Hallmark will present case studies and best practices on how brands and enterprises can use event marketing specifically to drive local traffic
Tomorrow at 11 Pacific/2 Eastern time LSA will be presenting a webinar featuring RIO SEO and Hallmark. The focus is on how national brands interact with and manage local marketing campaigns on behalf of independent franchise affiliates. RIO’s Tyler Ludwig will lay out location-based marketing principles for enterprises and Hallmark’s Carlos Corredor will discuss holiday/event-driven local marketing for national-local brands. He’ll explain Hallmark’s
This event has passed. View the recording here. You’ve heard the scenario: using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right? There are many ways you can use beacon
Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast. Search Engine Land on October 22, 2015 at 2:00 pm Beacons have generated a lot of hype — especially for a technology that is essentially just another piece of plastic, unless you have a solid online-to-offline strategy in place. In
Beacons are all the rage, and why not? How fantastic is it that a national advertiser can pinpoint a consumer’s precise location inside one of their retail stores and serve up a highly relevant ad in response to their mobile searches? Oh yes, beacons have generated a lot of hype -- especially for a technology
Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website to complete their task if your site isn’t optimized for mobile. In our latest webinar with Digital Marketing Depot, The