Each month Rio SEO hosts webinars to better inform, educate, and inspire local marketers. We host industry experts, Google Business Profile experts, marketing professionals, agencies, and more to share their insights and experience. Our goal with our webinars is simple: to help multi-location businesses scale their local marketing efforts efficiently and with the right tools.
Over the past year, we’ve seen first-hand from our own client data the dramatic and long-lasting effects of the COVID-19 pandemic. Many of these changes are due to drastic shifts in consumer behavior and consumer needs evolving beyond shopping at traditional brick-and-mortar locations. To more narrowly define the true impact of the pandemic on the
Zero click searches have been at the core of numerous marketing debates as of late. Missed opportunity, lost conversions, and search engine monopolization are just a few of the issues arising in these discussions. These fears and anxieties resurfaced in large part due to a second study published by Rand Fishkin, founder of Sparktoro, using
One of the biggest challenges local marketers face is effectively reaching local customers in the moments that matter. What’s more, it becomes increasingly difficult to target those hyperlocal customers and their surrounding neighborhoods. Despite continued unpredictability and enhanced safety measures across the country, we’ve found consumers are continuing to seek local businesses near them. In
In many of our previous webinars, we’ve talked extensively about the challenge and importance of optimizing and managing your local listings at scale. Yet, Local Pages is an often overlooked component of a comprehensive local marketing strategy that doesn’t always get the attention it deserves. Local Pages present numerous opportunities for enterprise brands, but at
The past few months have brought massive change to the local marketing landscape. Temporary store closures, regulatory and public health requirements, changes to hours of operation and staffing, GMB updates, and more have wreaked havoc with local business communications and operations. In order to help brands understand how the Coronavirus pandemic has impacted consumer behavior,
In a recent webinar with Tyler Ludwig, Director of Enterprise Solutions at Rio SEO, and Colin Seymour, Director of Business Development at Rio SEO, participants learned how to do just that. Tyler and Colin explored how technology is dictating the consumer journey, what essentials are needed for a broad local presence, how to add consumer utility on your site (and why it matters), and more.
Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold Crown –
Tomorrow at 11 Pacific/2 Eastern time LSA will be presenting a webinar featuring RIO SEO and Hallmark. The focus is on how national brands interact with and manage local marketing campaigns on behalf of independent franchise affiliates. RIO’s Tyler Ludwig will lay out location-based marketing principles for enterprises and Hallmark’s Carlos Corredor will discuss holiday/event-driven local marketing for national-local brands. He’ll explain Hallmark’s