Case Study: Global CRM Conference Leverages Earned Media and Social Sharing to Drive Paid Registrations
A leading CRM technology company faced the challenge of driving paid registrants to its annual customer and partner conference, ensuring that the goal of having more than 9,000 paid attendees was achieved. Each registration carries a value of nearly $2,000. Traditional marketing strategies involving PR, email, and paid media tactics were no longer driving registrations the way they did in the past, as early-bird registrations were lackluster. In an effort to break free of a bleak registration trajectory, this global organization deployed Rio SEO’s social marketing technology on its event marketing site. Learn how Rio SEO’s Social Analytics gave insight into “More than $2.9 million in registration revenue that came from sharing and earned media channels” by downloading the case study below.