By Rachel Ullstrom / Social Account Director, Rio SEO This past week the Rio SEO Social team was in full force at the Word of Mouth Marketing Association (WOMMA) Summit (#WOMMASummit) in beautiful yet cold Nashville, Tenn. In general, it was great to see so much cohesion in the industry in terms of insights, metrics
Every month or so, another article claiming the “end of social media” is published in reaction to some small change in subscribers, participants or popular sites. It’s the sort of argument I imagine was popular among stair makers when the elevator was invented. These ‘chicken littles’ (in this case the Daily Mail) recently noted that investment in
Ben Straley / VP of Social Search Technologies In a recent webinar titled How to Create Brand Buzz Using Social Audience Data and Smart Segmentation and hosted by WOMMA, I highlighted the importance of creating rich brand advocate profiles. I also talked about reaching similar enthusiasts at an amplified scale. You can view and listen
Content Marketing has become a hot topic over the last couple of years as social media has exploded and placed significantly more control of brands in the hands of consumers. Take a look at this five year chart of searches for “content marketing” from Google Trends.
While social media is real time in nature, we share, talk, and engage in the moment, long-term engagement should be the goal of every social interaction. Keeping the attention of your social and advocate audience requires diligence and consistency, but more importantly, an understanding of who your audience is and what is compelling to them, both
As the volume of social information that data companies continue to collect on a daily basis skyrockets well into the petabyte range (Facebook alone records more than 500 Terabytes of data a day!), it’s no surprise that issues of ethics and privacy disclosures have become critical and hot topics of discussion, not just within industry,
Following up on a post I did for WOMMA, it’s no surprise that I continue to see headlines about big data without much effort. It seems big data is the answer for everything. It can predict musical superstars and help your HR efforts. Additionally, it can even help you win a presidential election. Here are
Using social media data to improve the relevancy of Internet search results has been a major goal of search marketing providers since the dawn of user-generated content and social media when Facebook was nothing more than a glimmer in Mark Zuckerberg’s eye. In its original form, the idea was to take all of the things