Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. National brands with multiple local operations, are often challenged in delivering content that is localized for both searcher and search engines, delivering an experience that is targeted, personalized and relevant. Taking advantage of local marketing is—and should be—a priority for all marketers. Download this whitepaper and learn: -The evolution of local and the introduction of localization -What searchers want – and need -Tips for creating localized content Explore how your brand can engage local consumers with personalized, relevant and meaningful website content today!
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