Rio SEO Thought Leadership

Prompting “Near Me” Intent for Local Search Opportunities

What’s the big deal with “near me” searches? Today’s consumers expect their search results to be mobile ready and locally driven. In fact, according to Google, nearly one-third of all mobile searches are related to location1, with at least 50% of them yielding a store visit within a day. Local or “near me” queries have prompted both local business and enterprise brands to beef up their local SEO strategy, particularly once Google revealed in 2015 that searches for “near me” businesses had increased 34x since 2011. Pair these targeted keyword searches with consumer-friendly tools like a dealer locator interactive mapping

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