Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. National brands with multiple local operations, are often challenged in delivering content that is localized for both searcher and search engines, delivering an experience that is targeted, personalized and relevant. Taking advantage of local marketing is—and should be—a priority for all marketers. Download this whitepaper and learn: -The evolution of local and the introduction of localization -What searchers want – and need -Tips for creating localized content Explore how your brand can engage local consumers with personalized, relevant and meaningful website content today!
According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper, based on a webcast from Digital Marketing Depot, explores the growth of voice search and provides marketers with local SEO best practices to capitalize on the voice search opportunity. In this whitepaper, you will learn about: Voice adoption trends Building a voice search strategy Tying voice