Thought Leadership 2017-12-15T11:58:24+00:00

Local Listing Management for Grand Opening Retail Success

The State of Retail Although e-commerce titans like Amazon are delivering seamless, convenient shopping experiences to mobile and online consumers, 94% of all retail sales still take place in stores. Grand openings and expansion are still a reality for many successful retailers. But if you build it, will they come? There are many challenges around discoverability for a brand new store. Inaccurate location data, incorrect map pins, and lack of local search visibility are enough to keep even the most popular brands in the dark and at the heart of these issues lie your local listings

Prompting “Near Me” Intent for Local Search Opportunities

What’s the big deal with “near me” searches? Today’s consumers expect their search results to be mobile ready and locally driven. In fact, according to Google, nearly one-third of all mobile searches are related to location1, with at least 50% of them yielding a store visit within a day. Local or “near me” queries have prompted both local business and enterprise brands to beef up their local SEO strategy, particularly once Google revealed in 2015 that searches for “near me” businesses had increased 34x since 2011. Pair these targeted keyword searches with consumer-friendly tools like a dealer locator interactive

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