Rio SEO Thought Leadership

Thought Leadership 2017-12-15T11:58:24+00:00

Global Locator Strategy: How International Brands Succeed in Local Marketing

Multi-location brands face unique challenges in local SEO, particularly global enterprises operating in many smaller pockets of large, diverse markets. Today, over 52% of worldwide online traffic is mobile and according to Google, a third of mobile searches have local context. When language, local customs, geo-political challenges, regional support and other factors are in play, how can large companies drive sales at the local level?

POV: 7 Types of Content You Need in a Voice Search World

  In a local search landscape that is increasingly driven by voice queries, does your brand have what it takes to compete in the search results? In much the same way as Google taught us to type questions into a search box to find solutions to our needs so many years ago, Voice Assistants are now enabling us to solve everyday problems with spoken queries. Pew Internet Research predicts that by 2025, AI technology aided by personal assistants will be integrated into nearly every aspect of our daily lives. Today, 45% of users who use AI personal assistants said they

Online Review Trends & Their Impact on Multi-Location Businesses

  When it comes to finding information about local businesses, mobile search has become quite ubiquitous. Today, nearly 1/3 of all mobile searches have location-specific context, and 76% of people who conduct a search on their smartphone for something nearby will visit a business within one day. What’s more, they’re searching with great intent, and 28% of those searchers will complete a purchase or transaction. Many of the changes that Google has implemented come from the search giant’s laser-sharp focus on the mobile purchasing journey. 66% of smartphone users agree it’s important to have the ability to call a business

POV: 2018 SERP Feature Optimization for Multi-Location Brands

The days of 10 blue links as a search result are no longer. Today, Google gives searchers a myriad of results in a variety of different formats in response to each user query. As major search engines strive to provide better answers to every user question and need, SERPs (search engine results pages) have grown both in richness and depth. Within this dynamic new search results space, companies relying on outdated SEO methods are left behind. Within hyper-competitive local markets, prospective customers have the potential to surface any possible combination of social, image, video, map or reviews, as a result

POV: Google Maps’ New Mall Directory Tab: What It Means for Enterprise Brands

A new feature in Google Maps is giving malls and shopping centers the ability to showcase all of their stores and services online. A new directory tab, visible only to mobile and tablet searchers, now appears in the local panel and enables on-the-go consumers to search for speci c stores or browse by store type. What does this mean for your brand? Download the POV

Local Listing Management for Grand Opening Retail Success

The State of Retail Although e-commerce titans like Amazon are delivering seamless, convenient shopping experiences to mobile and online consumers, 94% of all retail sales still take place in stores. Grand openings and expansion are still a reality for many successful retailers. But if you build it, will they come? There are many challenges around discoverability for a brand new store. Inaccurate location data, incorrect map pins, and lack of local search visibility are enough to keep even the most popular brands in the dark and at the heart of these issues lie your local listings

Prompting “Near Me” Intent for Local Search Opportunities

What’s the big deal with “near me” searches? Today’s consumers expect their search results to be mobile ready and locally driven. In fact, according to Google, nearly one-third of all mobile searches are related to location1, with at least 50% of them yielding a store visit within a day. Local or “near me” queries have prompted both local business and enterprise brands to beef up their local SEO strategy, particularly once Google revealed in 2015 that searches for “near me” businesses had increased 34x since 2011. Pair these targeted keyword searches with consumer-friendly tools like a dealer locator interactive

Load More Posts