AI, reviews & the future of local search: What’s actually working in 2025

Local search has officially entered a new era.

AI-generated summaries, declining website clicks, shifting consumer trust in reviews, and Google Business Profile volatility are transforming how businesses show up—and how customers make decisions.

Join local SEO experts Darren Shaw, Mike Blumenthal, and Joel Headley for a real-talk session covering:

• What’s changing right now in local search—and why it matters

• How AI is impacting search results, GBP engagement, and content strategy

• The truth about reviews in 2025 (and how to use them to win)

• Tactical ways to future-proof your local presence