You Can Bank On
Enterprise local marketing solutions that turn interest into success
Financial security is top of mind for consumers worldwide, especially in today’s global climate. Mobile searches related to financial planning and management had already grown 70% from 2016 to 2018 and the impact of the Coronavirus pandemic drove interest in personal finance even higher. In fact, from March 8, 2020, to March 14, 2020, search behavior on Google for “financial help” grew 203% over a single week.
Own your local presence through optimized Local Listings, highly unique Local Pages for each of your locations, and monitoring customer sentiments in your Local Reviews. At Rio SEO, we are here to help. Rio SEO simplifies complex local marketing by empowering enterprise brands with software solutions that engage customers throughout the search ecosystem. See the difference we’ve made with some of our own financial services clients and how their local presence has grown tremendously.
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The Power of Local Pages for Banks
Consumers use Local Pages to find location-specific information for the bank branches closest to them. When one of the top three largest banks in the nation wanted to improve their Local Pages they sought Rio SEO’s expertise. To better help surface critical information, the financial services brand worked with Rio SEO to add Advanced Schema, which was applied to their Financial Center, ATM and Advanced Center locator pages. After implementing Schema Markup to their Local Pages, the popular bank saw a +78.1% Q/Q change in impressions on Google Maps and their Local Pages.
Provide the ultimate mobile app experience with accurate location and financial services information.
Expand Your Local Coverage
Consumers searching for insurance service and local agents will encounter more than their fair share of options to choose from. Don’t miss out on these critical non-branded keyword searches, like auto insurance, property and casualty, or homeowners insurance. Drive traffic to your Local Pages with the Dealer Locator and agent finder. The locator’s mapping technology includes location filters, map features such as driving directions, service agent profiles, location photos, business hours, and a quick listing of service offerings.
Premium local search visibility for non-branded searches? We’ve got you covered.
REGIONAL BANKS & CREDIT UNIONS
Financial services institutions rank highest in website conversion rates than any other industry, yet customer retention and loyalty remains at the top of marketing priorities. Every branch is a critical service point for customers, which prompted the largest regional bank serving New England to seek a comprehensive strategy focused on driving data accuracy and ranking results. This financial services provider utilized Local Listings for citation accuracy across the entire search ecosystem, and Local Pages to integrate a redesigned branch locator. They successfully optimized results in heavily saturated metro markets resulting in 97% citation accuracy and increased first-page presence from 7% to an amazing 95%.
Tackle competitive rankings in your local market with optimized results.