- Local Pages
Founded in 1960 when the modern U.S. mortgage industry was just forming, Guild Mortgage Company is a nationally recognized independent mortgage lender offering pilot and niche residential mortgage products and local in-house processing. The company now employs more than 4,000 individuals and has 222 retail branches in 31 states. With a widespread national presence, Guild Mortgage needs the ability to direct local searches to the location geographically closest to them.
As a relationship-oriented business, Guild views its loan officers as internal customers. Because of this, the company not only needs to reach the right searchers at the right time but also needs to empower loan officers to reach their goals and easily facilitate their business. To accomplish this, they sought out a local marketing partner who could offer a high level of personalization and customization for individual loan officer pages and dynamic locator tool.
Enhancing local pages
To further enhance their digital presence, loan officers can differentiate themselves through the ability to customize their personal page. The same can be said for local branches. Guild prioritized adding editable sections and a variety of templates to these pages in an effort to help loan officers and branches stand out. A few of these editable sections on loan officer pages include their background banner images, contact information, personal social media accounts, charities they support, and much more.
Expanding search proximity
As customers continue to seek businesses that are close to them, businesses must focus on highlighting the most convenient locations available to searchers during their time of need. Due to Guild’s expansive nationwide presence, the company wanted customers to be able to easily find the branch location and loan officers closest to them. In order to specify both the branch locations and loan officers closest to the searcher, Guild was working to partner with a business that could help elevate both their proximity search and standard search capabilities.
More customer stories
Interested in our solutions? Get in touch, and we can bring you up to speed.