The Keyes Company

Tools used

• Local Pages

The Keyes Company, South Florida’s largest independently owned and operated real estate brokerage network, comprises more than 50+ office locations, 3,000+ realtors, and spans more than nine decades of industry experience with a stellar reputation to match. As a family-owned business, Keyes understands that a local business must be knowledgeable about the wants and needs of its surrounding communities and have the ability to turn that knowledge into results for its customers.

Combining its understanding as a local business with a breadth of product and service offerings usually reserved for national, corporate firms, Keyes aims to provide a better experience for its customers and realtors. This customer- and employee-centric approach extends to ensuring its local listings and local landing pages are accurate and reflect up-to-date information for each of its office locations.

The challenge

Keyes’ website can take a searcher down many paths. This may include searching for a new home, selling a home, finding an agent or Keyes office in a specific area, or applying to work with Keyes.

Prior to implementing Rio SEO’s Local Pages solution, those paths were often convoluted. With a comprehensive website redesign, the paths to conversions would become more streamlined and Keyes would be able to better showcase their additional offerings to present a turnkey solution to home buyers and sellers.

To start, Keyes would need to deploy over 50+ Local Pages, and would need the right partner to help assist with this effort. By deploying these pages and building a dynamic locator, Keyes would also benefit from:

• Bringing additional awareness to each location’s ancillary service offerings
• Helping searchers find the location and agents closest to them
• Improving the user experience and buyer’s journey
• Improving SEO efforts with localized, differentiated content for each of its pages
• Sharing pertinent information tailored to each of its locations
• Having a personalized, dedicated landing page for each of its locations

Additionally, Local Pages and locator functionality would be implemented with Rio SEO at a fraction of the cost of its previous vendor.

The solution

To help improve visibility of all 50+ Keyes locations, Rio SEO built customized, templated pages for each Keyes location and enhanced them with dynamic locator functionality. Additionally, Keyes has one virtual location that doesn’t have a physical business location. Rio SEO built a new template to accommodate this virtual location, as well as offered guidance for how to visually call out to searchers that this location differs from its other traditional brick-and-mortar business locations.