Local Marketing Resources
The Definitive Guide to Managing Online Listings for Restaurant Chains
In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.
Top 10 Google Organic & Google Business Profile Updates of 2022 [E-Book]
Top 10 Google Organic & Google Business Profile Updates of 2022 [E-Book] Google is constantly looking for ways to improve the local search experience and add new Google Business Profile features. When rolling out, Google updates can cause significant uncertainty. Seeing large fluctuations in search views or traffic can strike fear in the hearts of even the most experienced marketers. It can be difficult to diagnose what caused the change, and given how many updates are constantly happening, multiple factors may be in play. DOWNLOAD NOW For brand marketers, Google updates are more than a potential danger. There
2022 Local Search Consumer Behavior Study
Rio SEO’s second annual local search consumer behavior study sheds light on how consumers conduct online searches, the impact of reviews and ratings on their decision-making processes, and which platforms are most frequently used as part of their local shopping journey. As we look toward the future, it’s critical for brands to understand the impacts of these behavioral shifts and rethink local marketing strategies. Download the full report for more in-depth exploration and analysis of how local consumer search behavior has shifted in 2022.
Google’s Helpful Content Update [E-Book]
Google’s Helpful Content Update: A Guide for Enterprise Brands [E-Book] The Google Search team constantly innovates, running hundreds of thousands of tests each year and launching updates as often as daily. Each test is designed to improve the search experience. Many of these algorithmic updates go unnoticed. However, Google has made an effort in recent years to take at least some of the mystery out of larger updates that may prove impactful to many users. Its recently launched ‘Helpful Content Update’ is one such example. DOWNLOAD NOW This update is meant to help ensure that searchers see higher