Local Marketing Resources

Top 10 Google Organic & Google Business Profile Updates of 2022 [E-Book]

November 1, 2022|

Top 10 Google Organic & Google Business Profile Updates of 2022 [E-Book] Google is constantly looking for ways to improve the local search experience and add new Google Business Profile features. When rolling out, Google updates can cause significant uncertainty. Seeing large fluctuations in search views or traffic can strike fear in the hearts of even the most experienced marketers. It can be difficult to diagnose what caused the change, and given how many updates are constantly happening, multiple factors may be in play. DOWNLOAD NOW For brand marketers, Google updates are more than a potential danger. There

2022 Local Search Consumer Behavior Study

October 13, 2022|

Rio SEO’s second annual local search consumer behavior study sheds light on how consumers conduct online searches, the impact of reviews and ratings on their decision-making processes, and which platforms are most frequently used as part of their local shopping journey. As we look toward the future, it’s critical for brands to understand the impacts of these behavioral shifts and rethink local marketing strategies. Download the full report for more in-depth exploration and analysis of how local consumer search behavior has shifted in 2022.

Google’s Helpful Content Update [E-Book]

October 3, 2022|

Google’s Helpful Content Update: A Guide for Enterprise Brands [E-Book] The Google Search team constantly innovates, running hundreds of thousands of tests each year and launching updates as often as daily. Each test is designed to improve the search experience. Many of these algorithmic updates go unnoticed. However, Google has made an effort in recent years to take at least some of the mystery out of larger updates that may prove impactful to many users. Its recently launched ‘Helpful Content Update’ is one such example. DOWNLOAD NOW This update is meant to help ensure that searchers see higher

2022 Local Holiday Marketing Strategy [E-Book]

August 9, 2022|

A Complete Guide to 2022 Local Holiday Marketing Strategy  [E-Book] For most retailers, the holiday season is the most significant revenue-generating period of the year, kicking off around Black Friday and culminating at Christmas. Despite pandemic-related concerns, holiday retail sales reached $777 billion USD in 2020 and $1.2 trillion in 2021. It’s not all about ecommerce, either – not yet. In fact, brick-and-mortar sales surged by 17.3% last holiday season, with ecommerce sales of just $204 billion to brick-and-mortar’s $1.01 trillion. DOWNLOAD NOW Online search is an integral part of the real-world shopping experience. Our most recent local

Local Listings For Service Businesses [E-Book]

July 7, 2022|

A Complete Guide to Local Listings for Service Businesses  [E-Book] Local listings are an essential part of your brand’s online presence. According to our 2021 Local Search Consumer Behavior Study, 83% of consumers use Google Search to learn more about nearby businesses and 90% make a purchase within a week of their initial search. Service brands, in particular, rely on local search for discovery, new appointment bookings, and reengaging former customers. Local listings have come a long way from the simple name, address, phone number, and yellow page directories of the early days of the internet. Today, local listings

A Guide to Local Voice Search Marketing [E-Book]

June 3, 2022|

A Guide to Local Voice Search Marketing [E-Book] Voice search has had quite the evolution across platforms and devices, both in the capabilities and the accuracy it offers consumers looking to find information and shop online. When it comes to local search, voice search has been incredibly helpful for consumers looking to learn more about the stores, restaurants, hotels, and other local businesses around them. Part of this impact is that people can use voice search not just on their smartphones but also on their laptops, tablets, and other voice search compatible devices. No matter the choice of device,

An Enterprise Guide to Location Extensions [E-Book]

May 11, 2022|

An Enterprise Guide to Location Extensions [E-Book] In competitive local search results, your brand must take advantage of every possible opportunity for locations to stand out. Google has done a great job constantly iterating and updating its Business Profile listings in organic local search and MapPack results so they capture searchers’ attention and draw them in. Location photos and videos, local customer reviews, vertical-specific attributes, and more all help differentiate your Google Business Profile (GBP) from those of your nearest competitors. But, how can your locations stand out in local search ads? Location extensions are a tool for adding