Local Marketing Resources

An Enterprise Guide to Location Extensions [E-Book]

May 11, 2022|

An Enterprise Guide to Location Extensions [E-Book] In competitive local search results, your brand must take advantage of every possible opportunity or locations to stand out. Google has done a great job constantly iterating and updating its Business Profile listings in organic local search and MapPack results so they capture searchers’ attention and draw them in. Location photos and videos, local customer reviews, vertical-specific attributes, and more all help differentiate your Google Business Profile (GBP) from those of your nearest competitors. But, how can your locations stand out in local search ads? Location extensions are a tool for adding

Guide to Google Business Profiles for Hospitality Brands [E-Book]

April 20, 2022|

A Complete Guide to Google Business Profiles for Hospitality Brands [E-Book] Your hotel’s Google Business Profile (GBP), formerly known as Google My Business, offers numerous tools, features, and capabilities to help local business locations of all kinds get found in search. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. For hotel brands, Google listings can help build brand trust and authority in the communities you serve, surface your hotel higher in Google Maps and the Local Pack, and highlight your property’s features and amenities to convert searchers