Local Marketing Resources

A Guide to Local Voice Search Marketing [E-Book]

June 3, 2022|

A Guide to Local Voice Search Marketing [E-Book] Voice search has had quite the evolution across platforms and devices, both in the capabilities and the accuracy it offers consumers looking to find information and shop online. When it comes to local search, voice search has been incredibly helpful for consumers looking to learn more about the stores, restaurants, hotels, and other local businesses around them. Part of this impact is that people can use voice search not just on their smartphones but also on their laptops, tablets, and other voice search compatible devices. No matter the choice of device,

An Enterprise Guide to Location Extensions [E-Book]

May 11, 2022|

An Enterprise Guide to Location Extensions [E-Book] In competitive local search results, your brand must take advantage of every possible opportunity for locations to stand out. Google has done a great job constantly iterating and updating its Business Profile listings in organic local search and MapPack results so they capture searchers’ attention and draw them in. Location photos and videos, local customer reviews, vertical-specific attributes, and more all help differentiate your Google Business Profile (GBP) from those of your nearest competitors. But, how can your locations stand out in local search ads? Location extensions are a tool for adding

Guide to Google Business Profiles for Hospitality Brands [E-Book]

April 20, 2022|

A Complete Guide to Google Business Profiles for Hospitality Brands [E-Book] Your hotel’s Google Business Profile (GBP), formerly known as Google My Business, offers numerous tools, features, and capabilities to help local business locations of all kinds get found in search. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. For hotel brands, Google listings can help build brand trust and authority in the communities you serve, surface your hotel higher in Google Maps and the Local Pack, and highlight your property’s features and amenities to convert searchers