Local Marketing Resources

Optimizing Google My Business Listings for Enterprise Financial Services Brands [E-Book]

October 7, 2020|

Finance brands are challenged to present this key decision-informing information when and where consumers are searching, to connect and convert them in the moments that matter. Local searchers are weighing their options with great intent; in fact, even prior to COVID-19, 76% of those who searched from their mobile device would visit a business within 24 hours. Are your locations optimized for maximum visibility and engagement when customers are searching for local solutions to meet their immediate financial needs? Can I book a virtual mortgage or insurance appointment? Does my bank offer drive-thru service at the ATM? Who can I

Go-To-Guide for Mastering Local Marketing Reporting

August 26, 2020|

Over the last few years, successful multi-location brands have needed to swiftly adapt to changing consumer habits. In 2020, consumers are more likely to begin their local buyer’s journey through an online search than by traveling directly to the nearest store location. In fact, "near me” or “close by” searches have increased by more than 900% in two years, proving the power of local. To succeed offline, brands must position themselves to respond to consumers’ hyper-local online interactions. This requires optimizing each location’s marketing strategy to match the needs and habits of its local audience. But how can a brand

How to Pivot Your Local Marketing Strategy in Times of Crisis

August 4, 2020|

When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that months later, the battle would be raging on as it has? Across the country, entire segments of industries are still closed. Entertainment, sporting events, airlines, and dine-in restaurants have been hit particularly hard. But, not a single business was left untouched as COVID-19 ravaged the

Reputation Management Playbook: The 5-Step Plan for Successfully Managing Your Enterprise Brand’s Online Reputation

July 21, 2020|

Managing your online reputation allows you to control the narrative surrounding your brand, helps boost your local search rankings, encourages foot traffic and conversions, and builds trust with your audience. The question is, how can brands like yours focus on reputation management when you must deal with daily operations of multiple locations in diverse regions? To help answer that question, we have created a detailed five-step playbook for successfully managing your enterprise brand’s online reputation and reviews.