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How Rio SEO helped The Vitamin Shoppe boost citation accuracy, organic ranking & local pack visibility across 700+ locations
When ForwardPMX sought to supercharge customer experience and better engage searchers across client The Vitamin Shoppe’s 792 retail locations, they turned to technology partner Rio SEO. It’s a universal challenge for multi- location brands: how can you appear and engage searchers in local markets in the moments that matter?
Powered by The Local Experience Platform and expert manual interventions, the solution provided both the technology and SEO-savvy it takes to outperform the local competition at scale. Together, ForwardPMX and Rio SEO developed and executed a local search strategy that earned The Vitamin Shoppe an average gain of organic search position of 3.4 increase, local citation accuracy of 99.6% increase, YOY revenue 36.8% increase.
The Vitamin Shoppe takes pride in helping Americans thrive and reach their wellness goals with its own line of premium supplements, vitamins, and other nutritional products. But like other multi-location brands trying to compete at the local level, the company needed to refine its localized search engine optimization (SEO) strategy to better connect with searchers across the country within local markets. Delivering more relevant content in specific regions offered a clear opportunity to both improve rankings and better serve customer segments in competitive local markets. However, The Vitamin Shoppe was challenged to find a solution that enabled them to compete at scale.
Just as we were starting to build The Vitamin Shoppe’s new local pages, the cost structure to use the Google Maps API changed significantly. The client faced a 2x increase in mapping costs if we continued to hit the Google Maps API with the same number of requests made by The Vitamin Shoppe’s home-grown mapping system. By consulting with ForwardPMX and The Vitamin Shoppe’s development team, Rio as able to minimize API calls made by local pages and prevent an explosion in API costs that would have been incurred without the Rio solution.Clay Cazier
VP of Natural Search Strategy with ForwardPMX
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