Americans are increasingly shopping online but even more, they’re using the web as a tool for product and service discovery, comparison shopping, and finding the most convenient answers to their needs. Make no mistake, traditional retail will remain strong in 2017. Amazon knows – the online retail giant is doubling down on brick and mortar with plans to expand its offline stores next year. Are your locations in position for a successful and prosperous 2017? Make these resolutions a part of your preparations. 1. Keep it local. “Today’s customers reward or punish companies based on a single experience — a
Local search has become the single most popular form of online marketing for small and mid-size businesses in the U.S. But ask many of those business owners how their local search efforts are going, and they’ll have no real idea. Although 75% of SMBs polled in a recent surveyby the digital agency RevLocal said they are invested in local search — which includes SEO and PPC — and 75% felt their digital marketing efforts were “effective” or “very effective,” those opinions seemed to be based more on perception than true analytics, as almost half (44%) said they were not doing
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and Rio SEO recently participated in a webinar discussing just that, in which we shared best practices and multi-channel strategy for national-local campaigns. Carlos E. Corredor, marketing manager for Hallmark Gold Crown – Local, offered valuable real-world lessons for participants, based on his company’s extensive national brand experience and perspective. With over 2,000 retail outlets in the U.S. alone (both Corporate and individually owned stores), Hallmark understands better than most of the intricacies of effective national-local strategy. Corredor
Earlier this week LSA hosted a webinar with RIO SEO and Hallmark. Among other topics, it explored how national brands interact with and manage local marketing campaigns on behalf of independent retailers and franchise affiliates. Hallmark’s Carlos Corredor had some fascinating things to say about the national-local relationship. There were several things that stood out for me: Some of Hallmark’s independent retailers owned up to 60 stores, while some owned one or two Roughly 2/3 of Hallmark’s local retailers did not have websites The company managed SEO/presence/listings on behalf of its local retailers but it didn’t seek to manage social at all
Tomorrow at 11 Pacific/2 Eastern time LSA will be presenting a webinar featuring RIO SEO and Hallmark. The focus is on how national brands interact with and manage local marketing campaigns on behalf of independent franchise affiliates. RIO’s Tyler Ludwig will lay out location-based marketing principles for enterprises and Hallmark’s Carlos Corredor will discuss holiday/event-driven local marketing for national-local brands. He’ll explain Hallmark’s progressive attitude and approach with its franchisees. He’ll also offer some recent case-study examples of campaigns from Mother’s Day and beyond. National-local online marketing, especially where franchises are involved, is one of the most interesting and complex areas of local. Typically you’ve got a sophisticated brand sitting
Fresh from his keynote at Social Media Marketing World, serial entrepreneur and superhuman social media expert Joel Comm hit the stage at Rio SEO’s Local Search Summit (#LSS2016) to give the morning keynote. His keynote presentation took attendees on a deep dive into emerging social technologies Facebook Live and Snapchat. Being findable in traditional search is key, so why would local marketers consider using live social video or Snapchat, neither of which are even indexable? In his entertaining and informative talk, Comm urged local marketers to get outside of their comfort zones and consider the potential of these new tools.
Greg Sterling,VP of Strategy & Insights for the Local Search Association joins a robust roster of industry experts on the 2016 lineup for the Local Search Summit: Bringing Local to Life. LSS is a collaborative and innovative platform where industry predictions, forward thinking, and expert advice from thought leaders can be shared in an intimate setting. The invitation-only client summit features 3 keynotes as well as 5 industry and client panels to cover all of the local search topics that are trending and important for enterprise brands. Sterling's "State of Local" presentation will examine key trends and developments that are impacting consumers,
SAN DIEGO, CA (Feb 03, 2016) - Rio SEO, the leader in automated local and mobile search software, is pleased to announce the integration of the recently launched Google My Business API with the Rio OpenLocal software platform. This new development grants Rio SEO’s 100+ multi-location retailers and service providers enhanced access at improved speeds to the highly popular search engine for sharing key local information, such as location and hours of operation. This version of the Google My Business API aims to ease the connection between multi-location businesses and customers, whether they’re using Google Search, Google Maps, or Google Plus.
A battle is being waged online, as independent merchants struggle for top billing in local search results. According to Street Fight’s Local Merchant Survey, one-quarter (25%) of SMBs say search engine optimization is the area of marketing where they need the most help. Part of the challenge for Main Street merchants has to do with fragmentation, and the fact that consumers are looking for local information on hundreds of sites and mobile apps, including Google, Bing, Yelp, and Facebook. Without a clear understanding of what steps they should take to improve their local search results across the web, many merchants