Data from 200,000 GBP listings reinforces a continued increase in consumer spending despite economic uncertainty
According to recent research by Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, last month’s national consumer search behavior research revealed a continued average month-over-month (MoM) increase in average total searches and listing views across most verticals studied, especially retail and restaurant businesses.
Service businesses, financial services brands, sit-down restaurants, quick-service restaurants, hotels and retail brands collectively saw a MoM increase in total listing views and total Google searches. Collectively, Rio SEO saw a:
- 15% average increase in average total listing views
- 10% average increase in average total searches
In July, retail local marketing metrics rebounded MoM with a 14% increase in average listing views, an 8% increase in searches and a 3% increase in clicks. Furthermore, the restaurant industry — quick-service and sit-down — had significant increases MoM with a 30% and 32% increase in average listing views, 21% and 17% increase in Google searches and 9% and 2% increase in total clicks, respectively.
According to a recent Yelp report, many restaurants are also experiencing an increase in reservations, as well as a high number of requests for both outdoor and indoor seating. Experience-focused dining, like dinner theaters and internet cafes, are expanding as consumers look to find more unique dining options.
This summer, consumers are showing a lot of resilience. It is encouraging to witness month-over-month local marketing metrics trend positively and the steady rise of consumers feeling more comfortable shopping and engaging in in-person activities.Ryan Weber
Director of client success, Rio SEO
Service businesses, financial services brands, sit-down restaurants, quick-service restaurants, retail and healthcare organizations collectively saw YoY increases in local search behavior:
- 32% increase in total listing views
- 21% increase in total clicks
- 11% increase in clicks for directions
To see the full analysis, or to request a demo of Rio SEO’s comprehensive local marketing platform, visit RioSEO.com.
About Rio SEO
Rio SEO is the leading Local Experience Platform for enterprise brands. The Local Experience Platform provides multilocation organizations with a comprehensive, seamlessly integrated suite of turnkey local marketing solutions proven to increase brand visibility across search engines, social networks, map applications, and more. The world’s leading enterprise brands – retailers, restaurants, hospitality, financial services, healthcare, and more – rely on Rio SEO’s innovative technology and local marketing expertise to drive motivated, measurable online traffic to websites and physical locations. Rio SEO is part of Forsta, a global leader in customer experience (CX), employee experience (EX) and market research (MR). The combined technologies of Forsta and Rio SEO enable brands to engage consumers throughout the entire customer journey from discovery to purchase to advocacy. Rio SEO is a PG Forsta company.