Local Search Blog

Rio SEO Blog 2018-02-22T10:13:15+00:00

Webinar: Guiding your Local Search Strategy to Drive Customers in 2019

January 14th, 2019|

Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. In this webinar you will learn how enterprise brands can focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations.

Get to Know the GMB Expert Program with Gold Product Expert Krystal Taing

January 9th, 2019|

Looking for unbiased, proven local marketing advice? The Google My Business Community Forum is a great place to connect with vetted experts like Krystal Taing, our Listings Management Product Specialist here at Rio SEO. Krystal is a Gold Product Expert in the GMB Forum, where volunteer users from all backgrounds come to ask questions or look for advice about their local marketing issues.

How International Brands Succeed in Local Marketing

December 5th, 2018|

Multi-location brands face unique challenges in local SEO, particularly global enterprises operating in many smaller pockets of large, diverse markets. Today, over 52% of worldwide online traffic is mobile and according to Google, a third of mobile searches have local context.

Rio SEO Delivers Listing Management and Business Insights to Brands with New Yelp Partnership

November 14th, 2018|

Rio SEO and Yelp work together giving multi-location brands a holistic view of the customer journey from search to sale.  Yelp Knowledge is a program which allows official partners direct access to Yelp ratings, reviews and other business data to deliver marketing analytics and actionable business intelligence to brand customers. Rio SEO's Local Reporting, designed to track multi-location brands’ interactions with consumers across the local search ecosystem, has been made even more powerful and comprehensive with the integration of Yelp Knowledge. The new integration enables brands to tap into the massive intelligence and insight of their Yelp reviews, and enhances visibility

Google Showing Search Console Performance Data in the SERPs

November 9th, 2018|

Google Showing Search Console Performance Data in the SERPs The Rio team made an interesting discovery yesterday.  While doing a simple search query for one of our client brands, we noticed that Google is showing keyword performance directly on the SERP (search engine results page).   As you’ll see below, Google displayed a performance box directly in the SERPs with a Search Console view of how the website was performing for that particular search query, with a week-to-week comparison. This data is pulled directly from Google Search Console performance metrics. It seems that this performance box only shows while you

Webinar: GMB Strategy – Optimizing Your Listings and Reviews

November 9th, 2018|

Webinar: GMB Strategy - Optimizing Your Listings and Reviews What’s Your Google My Business Strategy Optimizing Your Listings and Online Reviews? If you missed our webinar - check out this recording and learn how to optimize your GMB listings and reviews. Hosted by Rio SEO and Binary Fountain There’s no doubt Google My Business impacts local businesses. 80% of consumers use search engines to find local information. Consumers make buying decisions in the moment - they research in real time and compare you to your competitors - what’s your strategy to acquire this potential revenue? In this free webinar, you will

Long-tail Keywords Go a Long Way for Brands in Local Search

November 1st, 2018|

Long-tail Keywords Go a Long Way for Brands in Local Search As a brand marketer, you’re likely familiar with the value of long-tail keywords in your search strategy. Long-tail keywords are typically less competitive, and tend to better reflect the natural language people actually use as they search for solutions for different types of needs. The proliferation of voice search means that long-tail keywords are only growing longer, too. According to a study done by Ahrefs, long-tail keywords make of up an estimated 85% or more of all search queries done online. In fact, an incredible 96.54% of all search

Local Link Building For Multi-Location Businesses

October 29th, 2018|

Local Link Building For Multi-Location Businesses Link building can be a painful, time-consuming process and what’s more, you can actually be penalized for trying too hard. Even so, link building is a critical facet of your local marketing strategy. Links have long been a valuable trust signal for Google, helping to build out the online footprint and improve the rankings and visibilities of each of your locations. How can you facilitate healthy, natural link building across your hundreds or thousands of locations? At the local level, it’s all about relationships. The connections and endorsements you receive from within your local