Local Marketing Blog

Holiday Customer Service 101: 8 Tips to Prepare Your Team

December 5, 2022|

Your customer’s initial experience with your business likely begins long before they land on your website or set foot in your store. Today, 83% of local consumers are searching daily to find information about businesses in their area – and what they find can mean the difference between conversion to an in-store or online visit or their clicking on to a competitor. For many retailers, December is the busiest time of the year in terms of sales. It's a stressful time, too, as the holiday season brings increased demand for customer service in-store and across phone calls, emails, and other

Top 4 Google Reviews Updates You Need to Know Now

December 1, 2022|

Google Business Profiles (GBPs) are an essential tool for businesses looking to increase their visibility online. Formerly known as Google My Business (GMB), this tool allows businesses to create a free account and manage their information across multiple platforms—including Google Maps and Search. With over 20 million businesses listed on Google Maps, ensuring your brand appears at the top of the map pack when motivated customers are searching for solutions like yours nearby is crucial. Google reviews are an integral component for any Google Business Profile. They highlight how customers perceive your business through a star rating system and sentiment.

What is the Ideal Customer Experience Model for Multi-Location Brands?

November 30, 2022|

As brands expand their reach into new markets, they face unique challenges. How do you ensure consistency across multiple locations? What should you consider before rolling out a new store or location? How do you create the optimal customer journey at each of your stores? How do you remain a customer-centric organization while overseeing hundreds or thousands of locations? Retailers are under pressure to adapt to changing consumer behavior, too. Since consumers are 4.3 times more likely to trust a brand after having a positive experience, companies are putting more research, money, and time into creating superior customer experience journeys.

Personalized Content Definition: Understanding How to Create Impactful Local Customer Experiences

November 29, 2022|

While the long-term impact of the COVID-19 pandemic continues to be assessed, two of the largest changes were in how to effectively market your business and understand shifts in consumer shopping behavior. When global shutdowns took place in 2020, consumers turned to online shopping. According to United States census data, online shopping increased by 43% from 2019 to 2020, representing an increase of $244.2 billion in sales revenue. Additionally, according to the United Nations Conference on Trade and Development (UNCTAD), the online shopping trend is likely to continue into the foreseeable future. Business-to-business (B2B) global e-commerce sales represent 82% of

Local Consumer Search Behavior Trends October 2022

November 28, 2022|

If your brand experienced declining views in local search listings through October, you’re not alone. Average total listing views and search volume declined from September in nearly all verticals we track in our monthly aggregation and analysis of Google Business Profile (GBP) insights for over 170,000 diverse U.S. enterprise brand locations.  The exceptions were in the hospitality and healthcare segments. Listing views grew 8.5% and searches 12.8% in hospitality. The healthcare segment saw 2.4% and 3.8% gains, respectively. Healthcare had a strong month overall with low-single digit increases in all conversion metrics, as well. When we compare how enterprise brands’

How to Optimize Google Business Photos to Improve Search Visibility

November 17, 2022|

The old adage "a picture is worth a thousand words" has never held more significance when it comes to your Google Business Profile, or formerly known as Google My Business. When potential customers seek your business, most will be naturally drawn to visuals rather than text. A recent study found 59% of consumers think visual information is more important than textual information. More than 85% place more importance on visual information than text when shopping online for clothing or furniture, and about half preferred visuals over text in all categories except for electronics, household goods and wine and spirits. Images

Google Business Profile Agency Dashboard 101: Tips for Getting Started

November 9, 2022|

Managing marketing an abundance of business locations effectively can be burdensome for even the most seasoned marketer. For enterprise multi-location brands, engaging an agency partner can help alleviate the burden of managing your locations' Google Business Profiles at scale. Through detailed and ongoing location management, agencies enable quick updates across all prominent search engines, such as if your business were to change your physical address or had a change in your business hours. In 2018, Google introduced a Google My Business Agency dashboard, which is now known as the Business Profiles following the naming rebrand in late 2021. Registering for

10 Top Takeaways From Google Search On 2022

November 7, 2022|

Google’s recent Search On 2022 event, its third annual event in this informative series, offered a rare peek into the inner workings of the world’s most popular search engine, particularly how Google is using machine learning to improve the search experience. Google described this event as “going beyond the search box to create multidimensional search experiences that work more like our minds.” As the search engine strives to make search more natural and intuitive and improve the user experience, there are new tools, features, and functions brands will want to know about. In this post, we will summarize the top

10 Tips to Strengthen Your Local Pages Before Black Friday

November 1, 2022|

Black Friday falls on November 25 this year, and while this has traditionally been seen as the kickoff to the holiday season, experts believe seasonal shopping may already be underway. Ongoing supply chain and economic concerns, coupled with last year’s gift shipping woes, have U.S. consumers opening their wallets earlier than ever. Even in 2021, 31% of U.S. shoppers had already begun purchasing holiday gifts in June. Even if it’s not the first day of holiday shopping, Black Friday is still one of the best and most lucrative days for most retailers. Last year, Black Friday in-store visits were up

What is brand awareness – a complete guide

October 31, 2022|

Apple versus Android; Nike versus Adidas; Pepsi versus Coca-Cola. No matter which side of the divide you fall on, you most likely stick to it (and defend it) with a commitment bordering on stubbornness. And that’s the power of brand awareness. If you’re team Nike, you won’t think twice about who to buy your next pair of trainers from; if you’re firmly in the Pepsi camp and feeling parched, you already know which bottle you’re going to reach for. It’s this level of awareness that all brands aspire to, and in this complete guide to brand awareness, we’re going to help you grow yours. What is brand awareness? People knowing your name, recognizing your logo, and understanding what you do is brand awareness. It’s seeing the Starbucks