Clicks to Bricks: Using Events to Drive In-Store Sales

How can you stand out locally online to drive customers into your stores? It is without a doubt the most pressing challenge facing retailers, now that constantly connected consumers demand fast, frictionless shopping assistance in their moments of need. We had a chance to really dig into the topic and surface solutions that could really help you move the needle in your holiday sales, in our recent “Clicks to Bricks: Using Events to Drive In-Store Sales” webinar. Clicks to Bricks: Using Events to Drive In-Store Sales, a webinar by Rio SEO The talented and knowledgeable Asif Khan, founder of

Google Local 3-Pack Q&A: Beef Up Your Store Listings

Google’s Local 3-Pack is a lucrative opportunity for your retail locations to appear prominently in front of motivated shoppers searching for your local store location, hours and contact information.  The search giant uses the Local 3-Pack to help searchers make an immediate decision; all of the information they need to do so appears right there in the search results. Your listing might include: NAP (name, address and phone number) reviews your business category store hours and open or closed status a tagline/short description a photo Google feels that being able to provide local searchers the best answer is critical. It’s

Restaurant Marketing for Brands & Franchises: 5 Ingredients for Local Success

It’s been a fast and furious year for the restaurant industry, with competition biting at your margins and people exploring new, tech-enabled delivery options. The way customers are finding and experiencing restaurants is changing rapidly, and voice assistants have enabled people to make more informative dining decisions on the go. Forty-six percent of smartphone users now order restaurant takeout at least once a month from their device, and urgency is a major factor in their restaurant search behaviors. In fact, people who use their mobile devices to search for food convert at nearly 90%. Search intent for restaurants is

Get Your Local Presence Holiday-Ready with 5 Important GMB Optimizations

The holiday shopping season is almost upon us and this year, 80% of consumers will be using a search engine to find information about businesses in their local area. They’ll be using voice assistants and mobile devices as well as desktop, and they expect to be able to find local businesses to fulfill their immediate needs! In fact, 76% of people who search for something nearby on their smartphone visit a related business within a day. Your Google My Business profile powers much of your local listings in search and provides critical information like store hours, address, phone number, website

The Multi-Location Business Guide to Recent Google My Business Updates

Changes are constantly happening across the Google My Business landscape--changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a recent GMB development or two and aren’t sure what it means for your business, check out these updates below and make sure your multi-location and enterprise brand listings are up to snuff. Google Local Questions & Answers (Q&A) What is it? This new feature is

Using Local SEO for Store Locators

Brands with many brick-and-mortar locations across the country, or even within the same city, use store locator tools to provide consumers information about those specific locations (i.e Name, Address, Phone Numbers, Promotions, and more). Too often though, these store locator mappers are missing the local SEO optimizations that make their locations appear prominently on search results pages. They’re missing out on a huge opportunity to drive more visitors to the brand’s website, own that traffic on their domain, generate more in-store traffic at these physical locations, and capture additional revenue as a result. So, why is it better for you

How to Use Organic SEO to Rank in Google’s Local 3-Pack

by Cynthia Sener, VP of Operations and Product at Rio SEO Recently, my colleague Chad Klingensmith and I had the opportunity to participate in the Local Search Association’s information and takeaway-packed webinar, How to Use Organic SEO to Rank in Google’s Local 3-Pack. Joined by co-host Joy Hawkins, the incredibly sharp and talented founder of Sterling Sky, Inc., we explored several tactics for improving local visibility and rankings across large, multi-locations businesses. In it, we discussed key organic ranking factors, with actionable steps to help you rank in Google’s Local 3-pack. We talked about the different ways marketers can reach

Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises

“Near Me” searches have become so common, it’s a force of habit now that we turn to our mobile devices and search for things nearby to solve our immediate needs. It’s both a great opportunity and a massive challenge for brands, whose job it is to ensure that local listings are complete and accurate across hundreds or even thousands of locations. Are your customers able to find you in their moments of need? Duplicate listings and ownership conflicts are two of the most common issues that hinder location discoverability and searcher experience. In this post, our Local Listings team shares

Getting Over the Stack: The Future of Local is Open

  Bridging the gap between online or mobile search and in-store sales is mission critical but clearly, our approach as brand marketers and agencies needs rethinking. As consumer technology has evolved, we’ve identified new challenges and opportunities in connecting with them via marketing, then sought out tools designed specifically to solve them. Sure, those tools don’t always talk to one another, and the way they treat data differs widely from one tool to the next, but we did what we could with what we had. And what a variety we have now! Scott Brinker recently released his annual Marketing Technology

Visual Tech Offers a New Lens on Local Search

The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera. Imagine you’re sharpening the focus on your mobile camera to nail that National Geographic moment while hiking. Now, Google Lens identifies the flower you’re preparing to shoot. Photo: TechCrunch. Google Lens could become an important piece of visual search technology. Google’s CEO Sundar Pichai highlighted other

Load More Posts