Rio SEO Blog 2018-01-24T10:47:09+00:00

Top 4 Google My Business Updates We Love for Enterprise Local

February 12th, 2018|

How do we love Google? Let us count the ways… it’s the ultimate matchmaker for motivated, on-the-go consumers seeking local answers to their immediate needs. Four in five people use search engines to find information about their surroundings, and 50% who conduct a local search on their smartphone will visit a store that same day. Your Google My Business dashboard enables you to put your best foot forward on each new online ‘date’ with a local searcher, even across brands with hundreds or thousands of individual locations. Recent changes and updates to GMB are giving local marketers greater control over

Outscore Your Local Competition in 2018 with the Google Posts Playbook

February 1st, 2018|

There’s a new local search tool in town, and it’s already proven a winner. Google Posts, after a period of testing and limited availability, became available to all Google My Business users in summer 2017. This simple, short form content format makes your business listing in the SERPs richer and more compelling to consumers searching for companies like yours. You can attach a conversion action and an image to each post, which lives on with its own unique URL after the 7-day period in which it displays on your listing. Best of all, Google Posts have the ability to boost

2018 Google Posts Playbook: A guide to outpacing your competitors with Google Posts

January 29th, 2018|

Content is king, right? In the case of Google Posts, content a big play between your quarterback and receiver – it’s all that matters! Your Google Post content catches the reader’s attention, passes them to your website, and can even coach Google on a thing or two. That’s right -  in addition to amplifying the promotional and educational information you want to share with consumers, Google Posts can have a significant positive impact on your SEO strategy. How can your brand take advantage of all that this new tool within your Google My Business dashboard has to offer, and can

5 Local Strategies to Lock Down for 2018

January 9th, 2018|

  Technology is driving the evolution of consumer expectations at a dizzying pace.  Searchers want the best answers, and they want them NOW, wherever they happen to be and whatever device they happen to be on. Consumer tolerance for lackluster brand experiences is at an all-time low; in fact, Google recently informed us that 53% of visits are abandoned entirely if a mobile site takes longer than three seconds to load. In 2018, how will you advance your brand’s local marketing strategy to better meet those expectations? Where should you focus in order to reap the greatest results the fastest,

Clicks to Bricks: Using Events to Drive In-Store Sales

November 9th, 2017|

How can you stand out locally online to drive customers into your stores? It is without a doubt the most pressing challenge facing retailers, now that constantly connected consumers demand fast, frictionless shopping assistance in their moments of need. We had a chance to really dig into the topic and surface solutions that could really help you move the needle in your holiday sales, in our recent “Clicks to Bricks: Using Events to Drive In-Store Sales” webinar. Clicks to Bricks: Using Events to Drive In-Store Sales, a webinar by Rio SEO The talented and knowledgeable Asif Khan, founder

Google Local 3-Pack Q&A: Beef Up Your Store Listings

November 3rd, 2017|

Google’s Local 3-Pack is a lucrative opportunity for your retail locations to appear prominently in front of motivated shoppers searching for your local store location, hours and contact information.  The search giant uses the Local 3-Pack to help searchers make an immediate decision; all of the information they need to do so appears right there in the search results. Your listing might include: NAP (name, address and phone number) reviews your business category store hours and open or closed status a tagline/short description a photo Google feels that being able to provide local searchers the best answer is critical. It’s

Restaurant Marketing for Brands & Franchises: 5 Ingredients for Local Success

October 24th, 2017|

It’s been a fast and furious year for the restaurant industry, with competition biting at your margins and people exploring new, tech-enabled delivery options. The way customers are finding and experiencing restaurants is changing rapidly, and voice assistants have enabled people to make more informative dining decisions on the go. Forty-six percent of smartphone users now order restaurant takeout at least once a month from their device, and urgency is a major factor in their restaurant search behaviors. In fact, people who use their mobile devices to search for food convert at nearly 90%. Search intent for restaurants is

Get Your Local Presence Holiday-Ready with 5 Important GMB Optimizations

October 6th, 2017|

The holiday shopping season is almost upon us and this year, 80% of consumers will be using a search engine to find information about businesses in their local area. They’ll be using voice assistants and mobile devices as well as desktop, and they expect to be able to find local businesses to fulfill their immediate needs! In fact, 76% of people who search for something nearby on their smartphone visit a related business within a day. Your Google My Business profile powers much of your local listings in search and provides critical information like store hours, address, phone number, website

The Multi-Location Business Guide to Recent Google My Business Updates

September 7th, 2017|

Changes are constantly happening across the Google My Business landscape--changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a recent GMB development or two and aren’t sure what it means for your business, check out these updates below and make sure your multi-location and enterprise brand listings are up to snuff. Google Local Questions & Answers (Q&A) What is it? This new feature is

Using Local SEO for Store Locators

August 14th, 2017|

Brands with many brick-and-mortar locations across the country, or even within the same city, use store locator tools to provide consumers information about those specific locations (i.e Name, Address, Phone Numbers, Promotions, and more). Too often though, these store locator mappers are missing the local SEO optimizations that make their locations appear prominently on search results pages. They’re missing out on a huge opportunity to drive more visitors to the brand’s website, own that traffic on their domain, generate more in-store traffic at these physical locations, and capture additional revenue as a result. So, why is it better for you