Local Marketing Blog

New Google Business Profile Identity Attributes Now Available

November 29, 2021|

Google is constantly testing and adding new features to help local searchers find the best answer to their questions or need. And, while you don’t need to stay on top of every single update, some can directly impact your business and should be on your radar. New and updated Google Business Profile (GBP) identity attributes are one of those important features to stay current on. These attributes are displayed prominently on your business listing in Search and Maps, helping local customers quickly see whether your location is best suited to meet their needs.  Attributes can tell searchers whether their method

8 Top Google Business Profile Updates of 2021

November 19, 2021|

Google continues to evolve and enhance its technology to better meet the needs of searchers and businesses alike. This year there was no shortage of new features and enhancements. In fact, the updates came fast and furious and continue to roll out even as this year quickly comes to a close. With all the abundance of new updates, it was easy to miss some of the most impactful changes made.  We recently gathered a panel of Google Business Profile (GBP) Product Experts to dive deeper into the noteworthy updates your business needs to know. These updates may present your business

Local Consumer Search Behavior Trends October 2021

November 17, 2021|

Each month, we analyze the search performance and conversions from over 200,000 enterprise brand locations Google Business Profiles (formerly known as Google My Business and now referred to as GBP for short). These industry-wide trends can help inform not only your local search strategy but your content strategy, ad targeting, SEO campaigns, and more. This month, we focus on the consumer behavior trends October 2021 presented. In the blog post, you’ll find vertical-specific insights into how the search views, clicks to call, clicks for driving directions, and other key metrics are trending for multi-location brands like yours for eight diverse

Marketing Predictions for 2022 According to the Experts

November 16, 2021|

Digital marketing continues to evolve, and if the past few years have taught us anything, it's to expect the unexpected in every aspect of life. What's a common practice one moment may not be the next, which is why we continue to track what's new and what may come next. Recently, we reached out to several digital marketing experts to hear their marketing predictions for 2022. Their insights are meant to help guide your 2022 marketing strategy and help you keep a pulse on updates that may not have been on your radar. Here's what they had to say about

A Complete Guide to the Google Business Profile Rebrand for Enterprise Brands

November 15, 2021|

Google My Business (GMB) has been rebranded as your Google Business Profile. With the announcement of this change came the release of new features and enhancements to Google’s local search profiles for businesses. What does this mean for multi-location and enterprise brands? In this guide, you’ll learn what’s new and find a complete breakdown of your Google Business Profile, with tips and resources for optimizing each area. What is A Google Business Profile? Google Business Profile is the new name for the Google My Business program and your local business profile.  Google’s local search presence offering has gone through several

Continuous Scrolling on Google Mobile: What Does it Mean For Brands?

November 10, 2021|

Google recently announced a major change to the mobile search experience by way of the introduction of continuous scrolling. This new functionality builds on Google’s redesign of the mobile search results page, which began rolling out early in 2021. By removing the natural stopping point that is the “See more” button, Google is enabling searchers to seamlessly continue browsing until they find the best answer for their needs. What does continuous scrolling on mobile mean for enterprise brands, and how can you best take advantage of this opportunity for greater online visibility? We’ll explore the answers to these questions below.

2021 Local Holiday Marketing Checklist for Enterprise Brands

October 28, 2021|

U.S. holiday retail sales are expected to rise 2.7% to $1.093 trillion this year, and it officially kicks off on Black Friday – or does it? A new consumer trends survey recently found that 31% of U.S. consumers say they’ll begin shopping for the holidays before the end of October. How can you get your local marketing efforts in order to get ahead of the upcoming surge in demand? As Google says, “...we are on the brink of comebacks —in-person celebrations, in-store shopping, and global economic recovery. This holiday season, consumers are embracing omnichannel shopping more than ever before. They

5 Strategies For Holiday Local Marketing Success in 2021

October 25, 2021|

The holiday season is quickly approaching, and undoubtedly, your holiday local marketing strategy likely looks different than it did a few years ago. While the pandemic continues to affect business operations, early predictions for the holidays show it won’t have a heavy impact on sales. Sales are anticipated to rise 2.7% compared to 2020, with e-commerce sales predicted to rise an impressive 11.3%. Considering an increase in sales this holiday season, your brand must be armed with sound tactics to stand out from your competition and streamline the customer experience. watch the webinar   To help you propel your

Local Consumer Search Behavior Trends September 2021

October 21, 2021|

How search volume and conversion actions are trending can help give your own Google My Business (GMB) performance statistics much-needed context. It can also guide your future local marketing efforts. Throughout the pandemic, local businesses have been impacted in myriad ways by public health regulations, COVID-19 outbreaks, and constant shifts in consumer behavior. Search behavior trends September presented were no different. That’s why we’ve been analyzing local consumer search behavior across the over 200,000 GMB accounts we monitor for enterprise clients across the U.S.  These insights can help you understand whether the rise and fall you’re seeing in your own GMB