Rio SEO Blog2019-09-26T00:18:30-08:00

Local Marketing Blog

55+ Local Search Marketing Events for Enterprise Brands in 2020

January 24, 2020|

Advances in martech, ongoing competitor campaigns and ever-changing consumer expectations combined make the local search ecosystem a constantly shifting space for enterprise brands. Keeping track of the latest trends, tools and proven tactics across hundreds or thousands of local markets is a Herculean task. This is where local search marketing events come into play. You don’t have to stay on top of every single update to Google My Business or change in Yelp guidelines, but enterprise marketers need to know how the constantly shifting local ecosystem affects their strategy. Each year, thought leaders and local marketing practitioners come together in

GMB Bulk Verification for Enterprise & Multi-Location Brands

January 22, 2020|

Google My Business is a critically important component of any local search strategy. In fact, GMB signals account for over 25% of your Local Pack ranking weighting and each location receives, on average, 59 direct actions from their GMB listing each month. What’s more, brands and their locations are now competing in a zero-click world where consumers can get all of the information needed to make a decision without ever clicking through to a website. Top-quality, accurate local listings are more important than ever. And when it comes to local listings, GMB is the leader of the pack.  As a

6 Compelling Insights that Prove the Power of Local Search

January 16, 2020|

As searching for information becomes more accessible both on the web and with smartphones, local customers are now more empowered than ever. With local searches on the rise, mobile users can now find nearly everything they need quickly, and the closest place to get it. In fact, according to statistics recently published by Google, 2019 saw a huge increase in “near me” searches.  Multi-location brands like yours must leverage local search marketing to stand out from your competitors and reach the widest audience for each of your locations. What Google Told Us About Local Search in 2019 As a new

How to Maximize Valentine’s Day Local Search Traffic

January 15, 2020|

The holiday season is behind us, but there’s no time for enterprise local businesses to rest on their laurels. Valentine’s Day is just around the corner. This year, our annual celebration of everything love and romance has some surprising opportunities in store for savvy local businesses and franchises. Last year was record-setting in terms of Valentine’s Day shopping as U.S. consumers opened their wallets to the tune of $20.7 billion, according to the National Retail Federation. You would expect florists to do well, and they did—Valentine’s Day is their top revenue holiday year-round.  Restaurants are another predictable Valentine’s Day winner

Anatomy of the Google Knowledge Panel

January 14, 2020|

In this post, you will learn the following details about the Knowledge Panel: What is Google’s Knowledge Panel How Brands Can Create and Edit Their Knowledge Panel How Can You Fully Optimize Your Knowledge Panel When consumers are seeking goods and services, they will often start with a Google search. They may conduct a broad search for, say, shoe stores or deals on electronics, or they might search for a specific brand or store near them. In the latter case, users already know something about the brand in question, but they want to know more information such as hours of

Advanced Schema Strategies for Local SEO

January 10, 2020|

Do you have enough local schema for your local pages? You probably could benefit from using more. What you will learn in this post: How structured data impacts search results The importance of structured data for local Three different structured variations that local marketers should use When conducting a Google search, we do not tend to think about all the data being crunched behind the curtain to deliver us the best results. However, without this information, the seemingly magic algorithm we have now taken for granted could not exist. Of course, many factors contribute to a search engine’s formula, such

5 Marketing Trends to Watch in 2020 [Whitepaper]

January 8, 2020|

The local marketing landscape is constantly shifting. For multi-location brands to succeed in local search, they must stay up to speed with these shifts and adapt accordingly. As a new year approaches, companies will see the continuation of many current trends as well as the emergence of new ones as technology continues to evolve. Marketing Lessons Learned from 2019 Over the past year, local search marketing experts focused on four key trends that helped to shape their strategies. These were: The increasing value and indispensability of artificial intelligence and automation The growing importance of technical SEO in addition to keyword-based

7 Phrases to Use When Replying to Customer Complaints

January 7, 2020|

In this post, you will learn ehy you should strategically focus on responding to negative feedback about your brand, how to approach your response when a customer is dissatisfied, specific phrases that make a customer feel heard and valued, and why negative feedback may hold insight you can use to improve your business.

2019 Year-End Recap: Top 5 Trending Topics We Covered This Year

December 20, 2019|

2019 was undoubtedly a year of innovation, progress and forward movement in the local search industry. Over the past year at Rio SEO, we’ve seen new trending topics, uncovered helpful strategies, and heard how our clients have reached success in the ever-changing local search ecosystem. Throughout the year, we were quick to provide you with these compelling insights through our always-expanding library of content resources.  As the year comes to a close and we gear up for more exciting content to come, we want to revisit some of the topics you enjoyed the most over the past year. To do

4 Underused Google Q&A Tactics [Webinar Recap]

December 19, 2019|

WATCH THE RECORDING NOW   Google prominently displays questions and answers on each of your locations’ listings. Prospective customers refer to Google Q&A to guide their purchasing decisions. What does your response—or—lack thereof—tell customers about your brand? GMB’s Q&A offers businesses an opportunity to connect with consumers. Although the feature was released in 2017, many brands still aren’t aware it exists. By not tapping into Google’s Q&A and interacting with potential future customers, brands may be missing opportunities to engage consumers or generate additional revenue.  In a recent webinar led by Rio SEO Product Manager John Toth and GMB