Rio SEO Blog2019-06-10T15:21:05-07:00

Local Marketing Blog

Reputation Management: Expert Tips for Franchise Businesses

September 16, 2019|

In this post, our reputation management experts share tips to help franchises enhance local search visibility, provide exceptional online review experiences, and empower local managers for successful reputation management at scale, across all of your locations.

10 Local SEO FAQs for Brands with 1000+ Locations

September 9, 2019|

Enterprise local SEO is an area you cannot afford to make missteps. According to Google, 78% of shoppers use search before visiting a store—and 8 out of 10 use Google to search. Check out these frequently asked questions that can help your brand win at the local level in all of your markets.

How Brands Remove Friction in the Consumer Journey with Special Hours on GMB

September 3, 2019|

When customers go looking for products and services like yours to fulfill their immediate needs, it’s critical that the information they’re presented is accurate. On-the-go consumers want to know where they can purchase specific items but also how to get there, what types of experiences others have had at your locations, and what kind of experience they can expect to have, as well. 

Ask the Experts: Reputation Management & Local Listings [Webinar Recap]

August 26, 2019|

Have you ever wondered how to generate more positive online reviews for your business? Are you struggling to get your business listed higher than your competitors on Google? Now’s your chance to learn best practices for managing your online listings and reviews from the best in the industry from this webinar recap!

How the Value of Citations for Enterprise Brands Has Shifted

August 23, 2019|

When and wherever a consumer sees a listing for one of your locations, you need to be present with driving directions, click-to-call functionality, current store hours, and other information to help them convert. Enterprise brands need to make sure their citations are accurate across hundreds or even thousands of locations, and it takes technology to manage this at scale. Read our blog to learn what citations mean for your multi-location business today.

How Google Aims to Be a Single Source of Truth for Your Business and What to Do About It

August 13, 2019|

What you will learn in this post: Why optimizing your enterprise’s online presence for Google is necessary for both local search engine optimization and increasing consumer engagement and trust. The importance of acquiring more reviews (both first- and third-party) and leveraging them for an increased aggregate star rating. The additional features and tools Google My Business currently offers, and how to take advantage of them. Google, while not the only search engine in the market, has evolved to become the single source of information for online searchers. With over 92% of searches taking place on Google, you want your

The 5 Most Common Challenges Brands Face when Creating Local Landing Pages

August 7, 2019|

If you run a multi-location enterprise, then, your foot traffic for each location is directly linked to your local online visibility. One way to do this is by creating local landing pages that are unique for each store location and region. But simply creating local landing pages is not enough. These pages must be optimized for local search inquiries and lead customers from their initial search to an in-store visit. Here are five challenges brands often face when creating local landing pages and how Rio SEO’s Local Pages can help.

Webinar Recap: Organic SEO and Google’s Local 3-pack What’s New & Where to Focus Next

July 26, 2019|

Just two years ago, it was mission critical for brands to have a rock-solid organic SEO strategy in place if they wanted to also succeed at the local level. At that time, the Local Search Association held a webinar with special guest Joy Hawkins, owner of local SEO agency Sterling Sky and the Local Search Forum, in which she demonstrated the effect organic positioning had on local rankings. The takeaway was that higher organic rankings directly increased your probability of appearing in the Local Pack. What’s more, we determined at the time that a well-optimized Locator was key for improving local visibility. But with the myriad changes Google has made to its algorithms, does this best practice still hold true?