Local Search Blog

Rio SEO Blog2018-02-22T10:13:15-07:00

‘Offers’ Now Have Extra Visibility on Your Locations’ GMB Local Panel

March 12th, 2019|

Google gave business locations an additional opportunity to enhance their local visibility with an update to ‘Offers,’ a type of Google Post, recently. The change gives Offers more dedicated space within the local panel and allows businesses to load up to 10 Offers in the carousel. “The new layout introduces a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier,” GMB Senior Product Manager Amir Fish wrote in the feature announcement. Multi-location retailers need smart, scalable local SEO strategies to increase online visibility, convert more potential customers and ultimately boost revenue. These five local SEO strategies are critical to get right across the brand.

5 Local SEO Strategies to Boost Revenue in the Retail Industry

March 4th, 2019|

In competitive local retail markets, brands must do everything in their power to be seen and located. Consumers are constantly searching for goods and services near them—often even while they’re already in retail stores, looking at products. Multi-location retailers need smart, scalable local SEO strategies to increase online visibility, convert more potential customers and ultimately boost revenue. These five local SEO strategies are critical to get right across the brand.

Google My Business Has New Features for Service Area Businesses

February 19th, 2019|

Google is making it easier for businesses that service a particular area to get found by consumers searching for services like theirs in Google Maps and Search. Developed by the SMB team, these updates in GMB also offer enterprise and multi-location brands the opportunity to increase the visibility of your service-area locations in local search. Here’s what’s new…

Building Consumer Trust with Hyperlocal Strategies and Partnerships

February 4th, 2019|

“Thinking local” is in—as a matter of fact, with Google assuming local intent for more than 46% of searches, you can’t miss it. What’s more, searches for products and services “near me” are up 500% over the last 2 years. As a brand, it’s important that your locations are positioned to capitalize on a critical piece of the local puzzle. With the customer journey increasingly originating online, your first “local” impression may actually taking place online and not in the real world, as you might expect.

Webinar: Guiding your Local Search Strategy to Drive Customers in 2019

January 14th, 2019|

Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. In this webinar you will learn how enterprise brands can focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations.

Get to Know the GMB Expert Program with Gold Product Expert Krystal Taing

January 9th, 2019|

Looking for unbiased, proven local marketing advice? The Google My Business Community Forum is a great place to connect with vetted experts like Krystal Taing, our Listings Management Product Specialist here at Rio SEO. Krystal is a Gold Product Expert in the GMB Forum, where volunteer users from all backgrounds come to ask questions or look for advice about their local marketing issues.