Local Search Blog

The Greatest Omnichannel Challenges Marketers Face Today

Now that consumers are largely comfortable shopping online and across channels, brands are finding themselves increasingly challenged in meeting the demand for a consistent, cohesive experience. It’s particularly worrisome in retail, where 78% of companies admit they lack a single brand experience across channels, despite the fact that 62% of brands have launched omnichannel services. However, the need for an effective omnichannel strategy is universal across industries, and it could be the single most important puzzle to solve in 2017. Learn more about The Open Local Platform. This April, attendees at Rio SEO’s Local Search Summit will explore the omnichannel

Google’s ‘Fred’ Update: What Does It Mean for Local Search?

There has been a recent Google algorithm update that lit up the SEO community with chatter and speculation (although it has yet to be officially confirmed).  It started March 8th, with a great deal of activity on SEO forums, as reported by Barry Schwartz at Search Engine Roundtable. The update dubbed ‘Fred’ was the suspected cause of massive decreases in traffic on some websites, while others gained traffic and some entire sites dropped out of the index completely. But what is Fred and--more importantly--what impact might it have on your local business? What is the Google Fred algorithm update? If

Searchlove 2017: San Diego – Our Favorite Local Takeaways

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising to search UX and chat app marketing. We had the opportunity to engage with well-known industry influencers like Wil Reynolds (Seer Interactive), Larry Kim (Wordstream), Purna Virji (Microsoft) and Greg Gifford (DealerOn), as well as agency and in-house digital marketers from across the United States and

Open Local: The Next Step in Omnichannel

“Everything you wear, you use, you touch today has been reinvented and is now connected.” As my friend Joel Paynel noted, connected technology was the prevailing trend at CES this year, but we’re no longer just talking about the novelty of having a smart device in your home to search cool songs for your kids and record your grocery shopping list. We are all more connected than ever, through an increasing number of touchpoints from an expanding array of connected devices. However, even as I marvel at the stunning TVs, futuristic connected cars, new personal assistants and other crazy toys

5 Ways the Local Marketing Game Changed for the Better in 2016

Across the globe people are taking stock of how they did in 2016, resolving to make changes and do better next year. We make New Year’s resolutions in our personal lives, but it’s a great time to step back and evaluate your performance and plans in business, as well, particularly when it comes to the rapidly evolving local marketing space. 2016 brought a whirlwind of new local search technologies but more importantly, we began to really realize the potential of existing ones. Retailers refined their beacon strategies; many became more successful at assisting rather than intruding on in-store shoppers. Multi-location

SSL/HTTPS Is No Longer Just About Internet Security: It Now Impacts SEO/UX

As much as we’d love to make this blog post fun and festive, security is serious business. Website security and encryption has been covered extensively in the media in recent months, with story after story of large corporations and government departments being hacked and mined for personal information. Safety protocols are not only good for business, they can improve your website search engine rankings. SSL Decoded Security Socket Layers (SSL) is a standard security technology for establishing the encrypted link between a server and a client. They are the “s” in the “https” you see before a URL address and

Rio SEO: Deck The Halls With These Tech Gadgets

We’re making a list and checking it twice with our top tech gift ideas that are sure to be nice. From apps that make your home a bit “smarter” to a voice-enabled item locator, there’s a gadget for everyone on your list. Here are our top 3 tech gifts that will be a guaranteed hit this season. 1. ecobee3 Smart Thermostat Think beacon technology meets in-door climate control. Unlike traditional thermostats that read the temperature in one location, the ecobee3 uses room sensors to deliver the preferred temperature to various rooms. Ecobee tracks energy savings, and a 2013 study found

Experts Share Proven Ways to Give Your Local Search Presence a Boost for 2017

Connecting with customers in the moments that matter is difficult enough in our cross-device, constantly connected world. Don’t make things more difficult on yourself with unnecessarily complicated local SEO. Prepare for a prosperous and more efficient 2017 with these expert tips designed to make your local SEO strategy move effective and easier to manage in the new year. Get Creative with Local Link Building Building links locally is an entirely different animal. Chances are, there aren’t a whole lot of high authority domains specific to your region or neighborhood and in that way, location matters a whole lot more than

What is Domain Authority & Why Does It Matter?

Domain authority has become part of the SEO jargon and yet still, many marketers struggle to understand what it is and why it matters. It’s no wonder… there are hundreds of factors Google considers when indexing and ranking websites -- can this one domain authority signal really make much of a difference? In local SEO, domain authority matters a great deal; in fact, it’s one of the most important localized ranking factors. What is Domain Authority? The term “domain authority” was coined by the engineers who created Moz’s Open Site Explorer tool years ago. Back in the good ole days

6 Reasons to Make Optimizing Your Store Locator #1 Priority

The way most multi-location brands use store locators is a massively missed opportunity. If you’re counting on consumers to realize it’s your brand they want, then find their way to your store locator page and pick a location, you’re leaving the vast majority of that business on the table. That outdated store locator method just doesn’t jive with the way people search for local answers to their needs today. Smart brands are tapping optimized store locators for higher rankings and greater local visibility for each of their locations. Even better, through these optimized local business listings they’re creating experiences and

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