Rio SEO Blog 2018-02-22T10:13:15+00:00

Google I/O 2018: The AI-Driven Future of Local Marketing is Now

May 10th, 2018|

Image credit: Techcrunch Techies, marketers and first-adopter consumers alike await each new Google I/O with bated breath. The first day of the tech giant’s 2018 developer conference at Shoreline Amphitheater in Mountain View didn’t disappoint. From the innovative Duplex to Google Photos enhancements to a new Smart Compose feature for Gmail, a theme emerged: AI is here in a BIG way, and it’s here to stay. Before the keynote, Google announced it is rebranding its Google Research division to Google AI. This rebranding signals how Google has increasingly focused R&D on natural language processing, computer vision and neural networks. Here

Top Takeaways from LocalU Advanced for Enterprise Brands

April 25th, 2018|

Last week’s LocalU Advanced was packed with informative, inspirational sessions and conversations all about my favorite topic: the latest in local search. Local experts from all industries gathered in Austin, Texas to share their unique, in-depth insights around what’s new, what’s changed and what we should all be focusing on. There was no shortage of tips and takeaways but the following points really resonated with us here at Rio SEO. If you’re looking to stay at the forefront of local search and are wondering what might be next for your multi-location brand, check these out. A fantastic 'gathering' of #localseo

Local Reviews Strategy: 10 Ways to Make Yours Smarter & More Effective

April 16th, 2018|

Enterprises large and small alike are realizing the local SEO benefits of their reviews strategy, now that 1st and 3rd party reviews are given so much weight by Google and consumers it is imperative to create a method of action. In the Local Search Association’s most recent webinar, local search pros from U-Haul and here at Rio SEO got together to share best practices and how marketers can better monitor, engage and capitalize on local reviews. LSA’s Director of Marketing and Communication Joe Morsello hosted the webinar and was joined by guests: Elnora Cunningham, Head of Social Media Marketing and

Replay: Elements of an Effective Local Reviews Strategy

April 13th, 2018|

Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations. As a result, reviews have become a critical part of local SEO and enterprises large or small must have a reviews strategy. During this webinar, Rio SEO‘s Tyler Ludwig and U-Haul‘s Elnora Cunningham discussed best practices and how marketers can more efficiently monitor, engage and respond to customers online. This blog was originally posted the the LSA Insider. View the entire blog post here. Watch

New! Google My Business Updates Just in Time for Spring

March 28th, 2018|

Google My Business is evolving at a rapid clip to keep pace with the needs and wants of constantly connected consumers. Every few weeks, it seems, an exciting new capability or updated functionality is announced. Each update is designed to extend your local reach and visibility--if you know how to optimize for it. Recently, we’ve seen GMB give restaurants the ability to add structured menus to their listings. Businesses are now able to add videos to their location profiles, and the Q&A feature has added another way for you to engage searchers. Now, Google My Business has brought back Business

Why Does Google Keep Changing My Hours?

March 14th, 2018|

Despite continuous updates and management of listings, sometimes inaccurate information is still published on Google. Even with the regular location data updates we push via our API, a large number of locations have Suggested Updates from Google--up to 10%, for some brands. How is this happening? Google suggestions/Suggested Updates began appearing within GMB in late 2015. We’ve seen these grow in volume over the last year with the introduction of amenities and the local guide program which is encouraging user generated feedback. One source of inaccurate data are Local Guides, who make suggestions about locations near them. In addition to

Google Sets Deadline for SSL Secure Search Upgrades – Are All Your Locations Ready?

February 22nd, 2018|

Website security has always been serious business, but will soon become mandatory if you want to appear in search results.   Google just announced that by July 2018, any non-SSL website on Chrome 68 will be flagged as “non-secure” in the search results. This is serious step up from Google’s previous announcement that only websites collecting financial information or passwords would be flagged.     Given that the Chrome browser accounts for nearly 45% of all search engine market share, this update will have major implications for businesses caught unaware. If your locations websites are out of date, Chrome 68 users

Top 4 Google My Business Updates We Love for Enterprise Local

February 12th, 2018|

How do we love Google? Let us count the ways… it’s the ultimate matchmaker for motivated, on-the-go consumers seeking local answers to their immediate needs. Four in five people use search engines to find information about their surroundings, and 50% who conduct a local search on their smartphone will visit a store that same day. Your Google My Business dashboard enables you to put your best foot forward on each new online ‘date’ with a local searcher, even across brands with hundreds or thousands of individual locations. Recent changes and updates to GMB are giving local marketers greater control over

Outscore Your Local Competition in 2018 with the Google Posts Playbook

February 1st, 2018|

There’s a new local search tool in town, and it’s already proven a winner. Google Posts, after a period of testing and limited availability, became available to all Google My Business users in summer 2017. This simple, short form content format makes your business listing in the SERPs richer and more compelling to consumers searching for companies like yours. You can attach a conversion action and an image to each post, which lives on with its own unique URL after the 7-day period in which it displays on your listing. Best of all, Google Posts have the ability to boost

2018 Google Posts Playbook: A guide to outpacing your competitors with Google Posts

January 29th, 2018|

Content is king, right? In the case of Google Posts, content a big play between your quarterback and receiver – it’s all that matters! Your Google Post content catches the reader’s attention, passes them to your website, and can even coach Google on a thing or two. That’s right -  in addition to amplifying the promotional and educational information you want to share with consumers, Google Posts can have a significant positive impact on your SEO strategy. How can your brand take advantage of all that this new tool within your Google My Business dashboard has to offer, and can