Local Marketing Blog

Rio Release Notes (November 2020): Local Manager Filtering and User Experience Improvements

November 24, 2020|

The holidays look a little different this year, gatherings are shifting to virtual get-togethers and a toast to a new year will likely take place in the comfort of our homes. Yet, as we all cheer to a new year full of possibility, hope, and health, Rio SEO couldn’t end the year without announcing some big improvements to our Local Manager solution that we can’t wait to share with you, including Local Manager filtering and user experience improvements.  In this post, we will discuss the top highlights of our November 2020 release, how they impact enterprise brands and the benefits

Local Search Ranking Factors: What Matters Now for Enterprise Brands?

November 23, 2020|

A few months ago, we took a deep dive into Whitespark’s ‘2020 Local Search Ranking Factors’ survey results presentation from the brand’s Local Search Summit. Since 2008, Whitespark has compiled this analysis of survey results from recognized experts in local organic and Map Pack search on an annual basis. In this post, we’ll take a look at which of those local search ranking factors are most impactful for enterprise and multi-location brands—that is, organizations in any industry with 100 or more locations. While there continues to be a great deal of uncertainty and many unknowns in planning for the year

Local Ranking Factors Breakdown: What you Need to Know to Jumpstart Your 2021 Planning

November 20, 2020|

Twelve years ago, local search expert David Mihm published the first iteration of Local Search Ranking Factors, in which he polled 20 experts active in the Local Search Marketing community to glean their insights into what were the most impactful local ranking factors for that year. Each year since he’s conducted the same survey and shared his findings with the wider audience. These findings better equip local marketers with the knowledge and tools they need to better refine their marketing strategy and highlight the areas where they should be placing their focus. As the year comes to a close, we

10 Quick Fixes for Local SEO for Enterprise Brands

November 16, 2020|

Local search results are the new storefront, especially now that many shoppers have transitioned from street-level window shopping to online browsing due to the Coronavirus pandemic. If you're not appearing during consumers' time of need, your brand must implement quick fixes for local SEO to show up when and where you're needed. Even before COVID, Google research made clear the local opportunity for brands—and the cost of not appearing prominently online when customers are searching for products and services nearby. More than 30% of mobile searches are related to location, and 28% of those searches for something nearby result in

Google Ordering: A Guide for Enterprise Restaurant Brands

November 12, 2020|

Google has given restaurants the ability to receive pickup and delivery orders directly from Google Search, Maps, and the Assistant. When activated, searchers can see an “Order Online” button, view your menu, and place an order without ever leaving the search experience. In this post, we’ll explore how this program works, answer the questions we frequently get from multi-location restaurants about it and offer some tips to help your brand make the most of Google Ordering. What is Google Ordering for restaurants? Google Ordering is a feature that, as of the time of publication, is available to foodservice businesses in

5 SEO Trends You Can’t Ignore in 2021

November 6, 2020|

This This is a guest post contributed by PRmention, a digital PR Agency. Whether you are trying to sell a product, increase brand awareness, or garner more leads, SEO is a crucial component in any marketing strategy. It will increase your site’s visibility in the Search Engine Results Pages (SERPs) and bring more organic traffic to your website. But, as you may be well aware, SEO trends continuously change. To be at the top of the game by adopting these changes early, you need to be well-versed in the latest trends and how to implement them. To help you get

5 Data-Backed Marketing Tips to Prepare for a Successful 2020 Holiday Season

November 5, 2020|

Retailers have felt the lingering effects of COVID-19 for months as sales began to slip and consumers began to save. Concerns of a slow 2020 holiday season are top of mind as we close out a tumultuous year. The question top of every marketer's mind seems to be how can we have a successful 2020 holiday season amid a global pandemic? Yet despite the struggles our global economy has collectively faced over the course of an unpredictable year, retail spending is, in fact, primed to top the 2019 holiday season. If the recent Amazon Prime Day is any indication, which

10 Tips to Strengthen Your Local Pages Before Black Friday

November 4, 2020|

A pandemic may still be impacting the global economy and continuing to cause unrest, however one thing it won’t do is put a damper on holiday shopping. In fact, Americans plan to spend $148.5 billion on Black Friday and Cyber Monday this year. This substantial figure is up $285 million compared to the year prior. And, businesses are more eager than ever to generate year-end sales after a financially stressful year across all industries. How can they do this? They must strengthen their local pages ahead of the holidays. Although customers may not be waiting to enter your store doors

Rio Local Ratings: Powering Conversions Through On-Page Social Proof

October 29, 2020|

People follow the masses and especially when they’re actively searching for a product or service, they invest in brands that others view as trustworthy. This phenomenon is known as social proof, a concept that has long been recognized for decades as a leading factor in influencing consumer purchasing behavior. In fact, in a survey conducted by Bright Local, 83% of the survey respondents thought businesses with user-generated reviews on their website were more trustworthy than businesses that do not display reviews on their website. What’s more, 90% of consumers read online reviews before visiting a business. The proof is in