Rio SEO Blog2019-09-26T00:18:30-07:00

Local Marketing Blog

A Roadmap for Local Listings: Elevating the Customer Journey [Webinar Recap]

March 31, 2020|

Elevating the customer journey begins when a customer first searches for your business. Are you being found when potential customers are searching for your service and are your all your locations’ listings accurate across all search platforms? If you can’t confidently answer yes to these questions, you’re not alone and many multi-location brands also face these challenges. In a recent webinar hosted by Localogy, we teamed up with Neustar for an informational webcast, A Roadmap for Local Listings: Elevating the Customer Journey. Led by Brian Smith, Director of Data Partnerships at Rio SEO, and Lynne Brehmer, Director of Product Management

Checklist for Maintaining Accurate GMB Listings During the COVID-19 Pandemic

March 30, 2020|

Local businesses around the world are seeking ways to inform their customers of changes to their operations amid the COVID-19 pandemic. Temporary store closures, updates in hours of operation, special hours to accommodate those at high-risk, and remote work have become the norm in recent weeks. As we all continue to navigate through these uncertain times, providing exceptional customer service remains a top priority. One of the best ways businesses can provide better support to their customers is by maintaining accurate Google My Business listings. Now more than ever before, customers are actively searching for information regarding your business, and

Supporting Multi-Location Businesses Through COVID-19

March 27, 2020|

Updated March 27, 2020 As the situation surrounding the coronavirus (COVID-19) pandemic continues to evolve rapidly and new information is emerging constantly, we will be continuously updating this post with the latest information and recommendations. For a current list of platform updates, blogs, resources and other useful links, please visit our COVID-19 Local Marketing Resources page. COVID-19 Local Search Updates (Week of March 23) March 27, 2020 It has been another busy week as businesses work to keep up with rapidly evolving situations at the local level, and as third-party platforms continue to make changes in order to support these

COVID-19 Local Marketing Changes Impacting Multi-Location Businesses (Week of March 23)

March 27, 2020|

As more local businesses become impacted by COVID-19, search platforms have been hit with a wave of support requests. The need for businesses to reflect accurate listings information to their customers and special services being offered has become a top priority. However, amid a staff shortage, Google has had some difficulty keeping up with the influx of requests. Just last week, Google announced they will be operating with less support staff in an effort to protect the health of their team members and noted they will be prioritizing critical services, such as support for healthcare-focused organizations. This has caused some

4 Tips For Managing Your Yelp Presence During the Coronavirus Pandemic

March 26, 2020|

In the past few weeks, the advance of the coronavirus (COVID-19) has left a noticeable impact on local businesses across the world. With populations in several states being mandated to stay indoors and practice social distancing to prevent the spread of the virus, businesses have in turn shifted their local marketing efforts to better convey information to their customers about special hours of operation, temporary closures, available services, and more. As we continue to navigate through the uncertainty and change our strategies to adapt, Yelp remains an important platform that can be leveraged to better inform your customers about changes

Restaurant Brands: 3 Critical Local Presence Tasks for Coronavirus-related Restaurant Closures

March 25, 2020|

Self-isolation and social distancing measures due to the Coronavirus (COVID-19) pandemic are impacting restaurants worldwide. Depending on the public health recommendations in your region, you may need to close some or all locations immediately or adjust operations to takeout/delivery-only en masse. Additionally, from our own research, we've seen a significant spike in search queries for terms like "food delivery", "drive-thru", and "take out near me", further indicating consumers are seeking convenience and searching for restaurants like yours to satisfy this need. In this post, you’ll learn the critical local marketing implications of this action for multi-location restaurant brands—and what you

Navigating the COVID-19 Pandemic: How Multi-Location Brands Can Keep Customers Informed [Webinar Recap]

March 23, 2020|

As the COVID-19 coronavirus pandemic continues to escalate at a global level, businesses around the world have inevitably become affected and now face the challenge of keeping their customers, community, and the general public informed. Providing the most accurate and up-to-date information, including temporary closures, special hours of operation and unique service offerings, are just a few of the many challenges businesses are facing given the unprecedented situation. Multi-location brands have had to adapt and determine the best ways to communicate timely information around the coronavirus across hundreds or thousands of locations, with each most likely encountering their own unique

4 Ways Enterprise Brands Can Engage with Customers During the COVID-19 Pandemic

March 17, 2020|

As the COVID-19 coronavirus pandemic continues to escalate and news changes by the hour, brands must prepare to inform their customers with accurate, up-to-date information at the local level. With a heightened state of awareness, now comes the need more than ever for your local data to be the source of truth for concerned customers.  In an effort to assist with this, Google CEO Sandar Pichai recently announced Google Search and Maps will show if a place or a business is temporarily closed. This news comes on the heels of an announcement Google made last week urging local businesses to

10 Mobile Local Search Statistics that Prove Phones Influence Consumer Purchases

March 16, 2020|

The number of mobile-phone search users has grown by more than 50 million over the past five years. Whatever conclusions you may draw from this, one thing is for certain: instant information is no longer a luxury, it’s an expectation. We can also gather that customers are on their phones now more than ever, and this trend shows no signs of slowing down. For savvy local businesses, optimizing your GMB listings for mobile searches can be a competitive advantage that makes you stand out from your competitors. With 1 out of every 3 mobile searches related to location—and half of

Crisis-Proof Your Local Listings: How to Stand Out During Unforeseen Events

March 12, 2020|

The old adage “expect the unexpected” is ringing true now more than ever. In just the span of a few weeks, a devastating tornado unexpectedly hit the state of Tennesee and the coronavirus disease (COVID-19) has created significant concern as it continues to spread globally. Natural disasters and health crises undoubtedly cause disruptions for people not only in their personal lives but for business operations as well.  How can your enterprise business effectively weather these storms and tailor your local marketing efforts during these times of unpredictability and disarray? To stay ahead in local search, your business must crisis-proof your