Local Marketing Blog

How to Optimize Google Business Photos to Improve Search Visibility

November 17, 2022|

The old adage "a picture is worth a thousand words" has never held more significance when it comes to your Google Business Profile, or formerly known as Google My Business. When potential customers seek your business, most will be naturally drawn to visuals rather than text. A recent study found 59% of consumers think visual information is more important than textual information. More than 85% place more importance on visual information than text when shopping online for clothing or furniture, and about half preferred visuals over text in all categories except for electronics, household goods and wine and spirits. Images

Google Business Profile Agency Dashboard 101: Tips for Getting Started

November 9, 2022|

Managing marketing an abundance of business locations effectively can be burdensome for even the most seasoned marketer. For enterprise multi-location brands, engaging an agency partner can help alleviate the burden of managing your locations' Google Business Profiles at scale. Through detailed and ongoing location management, agencies enable quick updates across all prominent search engines, such as if your business were to change your physical address or had a change in your business hours. In 2018, Google introduced a Google My Business Agency dashboard, which is now known as the Business Profiles following the naming rebrand in late 2021. Registering for

10 Top Takeaways From Google Search On 2022

November 7, 2022|

Google’s recent Search On 2022 event, its third annual event in this informative series, offered a rare peek into the inner workings of the world’s most popular search engine, particularly how Google is using machine learning to improve the search experience. Google described this event as “going beyond the search box to create multidimensional search experiences that work more like our minds.” As the search engine strives to make search more natural and intuitive and improve the user experience, there are new tools, features, and functions brands will want to know about. In this post, we will summarize the top

10 Tips to Strengthen Your Local Pages Before Black Friday

November 1, 2022|

Black Friday falls on November 25 this year, and while this has traditionally been seen as the kickoff to the holiday season, experts believe seasonal shopping may already be underway. Ongoing supply chain and economic concerns, coupled with last year’s gift shipping woes, have U.S. consumers opening their wallets earlier than ever. Even in 2021, 31% of U.S. shoppers had already begun purchasing holiday gifts in June. Even if it’s not the first day of holiday shopping, Black Friday is still one of the best and most lucrative days for most retailers. Last year, Black Friday in-store visits were up

What is brand awareness – a complete guide

October 31, 2022|

Apple versus Android; Nike versus Adidas; Pepsi versus Coca-Cola. No matter which side of the divide you fall on, you most likely stick to it (and defend it) with a commitment bordering on stubbornness. And that’s the power of brand awareness. If you’re team Nike, you won’t think twice about who to buy your next pair of trainers from; if you’re firmly in the Pepsi camp and feeling parched, you already know which bottle you’re going to reach for. It’s this level of awareness that all brands aspire to, and in this complete guide to brand awareness, we’re going to help you grow yours. What is brand awareness? People knowing your name, recognizing your logo, and understanding what you do is brand awareness. It’s seeing the Starbucks

Continuous Scrolling on Google Mobile: What Does it Mean For Brands?

October 27, 2022|

Google recently announced a major change to the mobile search experience by way of the introduction of continuous scrolling. This new functionality builds on This new functionality builds on the search engine marketshare leader's redesign of the mobile search results page, which began rolling out early in 2021. By removing the natural stopping point that is the “See more” button in Google Search, Google is enabling searchers to seamlessly browse continuous content until they find the best answer for their needs. What does continuous scrolling on mobile mean for enterprise brands, and how can you best take advantage of this

How to Choose Your Next Business Location Using Local SEO

October 27, 2022|

Location, location, location. As an enterprise brand, you are well-versed in the importance of physical location for each retail store, restaurant, hotel, office, branch, or clinic. Successful businesses bring their products and services to potential customers, placing business locations strategically to maximize visibility and accessibility from both a prospective customer and supply/distribution perspective. How will you choose the perfect place for your brand's next brick-and-mortar location? (Or regional market, for service area businesses.) Much important research goes into choosing a new physical address for a business, yet local SEO considerations are often neglected in this decision despite its power to

Google Ordering: A Guide for Enterprise Restaurant Brands

October 26, 2022|

Google has given restaurants the ability to receive pickup and delivery orders directly from Google Maps, Search, and the Assistant. When activated, searchers can see an “Order Online” button, view your menu, and place an order without ever leaving the search experience. In this post, we’ll explore how this program works, answer the questions we frequently get from multi-location restaurants about it and offer some tips to help restaurant operators make the most of Google Food Ordering. What is Google Food Ordering for restaurants? Google Food Ordering is a feature that, at the time of publication, is available to foodservice

The State of Retail 2022: Key Local Search Google Business Profile Findings From H1

October 25, 2022|

Rio SEO and Forsta recently analyzed Google Business Profile Insights across 64,000 U.S. retailer’s locations to gain a holistic understanding of the macroeconomic, health, and other external factors that may have impacted retailer’s local marketing performance the first half of 2022. Through exploring these findings, retail businesses will have more transparency into how their performance compares to other similar national retailers throughout the first half of 2022, as well as forecast what search trends to anticipate for the end of the year.  For each retail location, we tracked the following: Local organic search volume Local search (Map Pack) views Clicks