Blog2020-10-21T12:22:03-07:00

Local Marketing Blog

How Search Engines Adapted to Local Marketing Changes Due to COVID-19

January 14, 2021|

We’ve all heard bold statements about how the world will never be the same following the current pandemic. And while it’s certainly true to say that the global marketplace has experienced unprecedented shifts in consumer behavior over the last year, it’s worth noting that global, of course, also entails local.  In a time characterized by continuous change, we have witnessed not only health but also economic, leadership, social justice, and climate crises worldwide – and certainly at the local level. In this environment of continued uncertainty, brands are having to adapt their marketing approach to meet local consumer needs.  The

How Local Businesses Can Optimize for ‘People Also Ask’ Search Results on Google

January 12, 2021|

The People Also Ask (PAA) box is a prominent set of results in Google Search that helps searchers understand what questions others ask about any given topic. This search result type appears across a wide swath of searchers; in fact, 43% of search queries now show a PAA box. JR Oakes, senior director of technical SEO research at Locomotive, recently shared a fascinating study in Search Engine Land on how Google chooses People Also Ask (PAA) results and its impact on brands.  In the column, we’ll review his key findings and dig a bit deeper into the impact that specific

Local Search Consumer Behavior Trends By Industry November 2020 Update

December 23, 2020|

The Coronavirus pandemic has had a wide-ranging and unpredictable impact on the way consumers interact with businesses and use search to find solutions to their needs. Informational needs have grown exponentially as people learn to navigate public health measures, social distancing, new shopping methods such as BOPIS and contactless delivery, and more. Each month, we've seen notable shifts in consumer behavior, and local consumer search trends November presented were up to par with the unpredictability of the year. Throughout the pandemic, we’ve learned that consumer behavior can vary widely by vertical depending on the circumstances. In our initial six-month analysis

Google My Business Adds Place an Order Link for Retail Brands

December 22, 2020|

We’ve talked quite a bit lately about how Google is positioning itself as the transactional layer of the web. Travelers can book flights and hotels, order food, and even book appointments with service businesses such as barbershops right from the search results page. Now, retailers can add a ‘Place an Order’ link to their Google My Business (GMB) listing to help customers take action.  How can retail brands add the ‘Place an Order’ button? If you have fewer than five locations, you can add this link yourself. However, enterprise brands will find that this feature is still in beta and

Where to Prioritize Your Digital Presence and What Matters Most for 2021 [INFOGRAPHIC]

December 16, 2020|

The year 2020 tested marketers across the globe both with the ability to be agile and pivot efforts quickly amid times of adversity. Local consumers’ search behavior changed dramatically, digital adoption accelerated by years, and the Coronavirus pandemic has left a crater in brands’ historic data that makes it really questionable as to whether the entire year should just be thrown out as far as planning for 2021 is concerned. In the face of so much uncertainty, let’s focus on what we do know: People didn’t stop shopping locally due to the pandemic. In fact, as supply chain interruptions affected

Local Search Trends and Predictions for 2021: Ask the Experts

December 15, 2020|

In the absence of historic data to help guide your planning through the pandemic recovery period, how can your brand set a solid marketing strategy for 2021? It’s a question raising much debate and discussion in boardrooms across the globe. After all, 2020 has been unprecedented, to say the least, we haven’t yet experienced anything like this in our lifetimes.  While the answer may not be perfectly clear, local search trends for 2021 can best be predicted by industry experts. On the paid side, BIA Advisory Services expects that as local businesses rebound and adapt, total local advertising revenue across

Getting the Most Out of Google Data Studio: Inside Rio SEO’s Local Manager

December 14, 2020|

Proving ROI has consistently been named one of the leading challenges marketers face over the last four years. As evolving consumer behaviors have driven increasingly complex and voluminous marketing data, the pursuit of comprehensive reporting has resulted in too many marketing organizations ending up with unmanageable stacks of tools. These point solutions may be great for their specific purpose but often require time-consuming workarounds to integrate as part of the stack. Google Data Studio is one such solution that converts data into visually appealing, informative reports that are easy to share with internal teams and understand. On its own, it’s

5 Local Marketing Trends to Watch in 2021 [Webinar Recap]

December 11, 2020|

Over the past year, businesses across all industries have had to change the way in which they operate. From communicating shifts in-store hours, temporary closures, updates to your safety protocols, and more, consumers are now expecting businesses to share accurate information and they’re turning to a business’s local listings and local pages to find this information. Local marketing trends shifted dramatically, evolving to meet the new normal. Technology also evolved quickly to accommodate the shifts in consumer behavior and to enable businesses to effectively convey updates. Nearly every search and discovery tool pushed a number of new features and enhancements. 

Rio SEO’s Top Local Marketing Webinars of 2020

December 10, 2020|

This year had no shortage of updates in the local marketing landscape. From industry updates to pandemic-prompted technology enhancements, local marketers had their hands full and their schedules packed ensuring their locations were accurately displaying up-to-date information. Throughout the year, we hosted ongoing webinars covering a wide range of topics and invited renowned industry experts to share their insights. In this blog post, we will break down our top local marketing webinars of 2020 as well as key takeaways and highlights from each of the webinars. As we wrap up the end of this year, we encourage you to stay tuned

Rio SEO’s Top 10 Local Marketing Blog Posts in 2020

December 8, 2020|

We didn’t start the year anticipating the number of updates to technology that would come, however, the global pandemic significantly altered the consumer landscape and the way in which buyers purchase and businesses sell. To account for shifts in consumer behavior, technology evolved rapidly and often quicker than local marketers were prepared for. Throughout the year, we’ve kept up with the latest local marketing and SEO updates, both related to COVID-19 and those that were bound to happen regardless of the pandemic. In this post, we will take a look at the top 10 local marketing blog posts we published