- Local Listings
- Local Pages
Claire’s is a global powerhouse for self- expression, creating exclusive, curated and fun fashionable jewelry and accessories, and offering world-leading piercing services.
You’re likely already familiar with the brand name Claire’s, but you may not know the company operates under two brand names: Claire’s and ICING. Its presence is expansive and it operates over 2,000 Claire’s stores in 17 countries throughout North America and Europe and 190 ICING stores in North America.
Manually managing location data at such an impressive scale can prove to be a challenge for even the most tech-savvy businesses. Understandably, information updates can be overlooked, duplicate listings have the opportunity to run rampant, and citation accuracy becomes convoluted. Claire’s sought an experienced local marketing partner to help streamline its local experience by ensuring each of its 2,000+ locations’ listings were up-to-date, claimed, and accurate.
In-house listings management comes with its inherent setbacks
Lean teams can struggle to keep up with the manual process of updating location data, particularly when managing information for thousands of locations. Managing this information for retailers, in particular, becomes all the more complex with varying promotions, seasonal sales, and holiday hours. Each of these instances requires information to be updated on both local listings and pages to ensure an exceptional customer experience from search to sale.
Additionally, with a bevy of attributes available for the retail category, continuous new attributes becoming available, store closures and openings, and new and changing promotions means information is always changing for retail brands. Keeping up with those changes manually is a daunting task. When you add managing information for individual landing pages for each location, this challenge grows ten-fold
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