- Local Reporting
A leader in the beauty franchise category, European Wax Center needed a local presence reflective of the brand’s exceptional reputation to drive online visibility and waxing service reservations across its nearly 1,000 US locations. Rio SEO’s bespoke solution combined powerful Local Listings and Local Reporting technology with expertly managed services to deliver clicks, conversion to bookings, and franchisee satisfaction across the chain.
- Franchisees pay a monthly fee for marketing and this is part of their contract—expectations are high.
- A lean marketing team hindered corporate efforts to take ownership of local listings and GBP accounts.
- The brand needed a technological solution to automate local listings management and reporting, but required more personalization and support than an out-of-the-box solution could provide.
- Rio SEO has provided active, hands-on management of EWC’s Local Listings since 2015. This baseline of accurate, optimized local listings provided the solid foundation from which many other local marketing efforts are built.
- Rio has supported the brand’s agency in educating franchisees to understand the value and opportunity of local search optimization. In 2015, they started with 150 of 800 locations on the platform. They added new locations every year and educated franchisees in how corporate could support their business with access to each account. Soon thereafter they were able to make it a standard component of their franchise package.
- Rio implemented custom automated monthly reporting for each franchisee to receive about their location. The report provides a recap from the brand and is delivered from a brand email account. It includes an invitation to sign up for personalized marketing support via regular office hours. The white-labeled custom report incorporates four unqiue documents:
- Yelp Reporting
- Google Paid Ads Report
- Local SEO Reporting
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