Managing your online reputation at scale: A guide for multi-location brands

Your brand’s success hinges on its online reputation, especially when it comes to local reviews for each location.

Reviews build trust with potential customers and significantly influence purchasing decisions. In our latest consumer behavior study, Rio SEO found that 84% of local customers confirmed that first-party reviews impact their buying choices, with the average customer reading 4.5 reviews before visiting a business.

Reviews directly impact location visibility, credibility, and conversions, shaping each customer’s experience and your brand’s profitability. Effective review management is crucial, yet handling and promptly responding to reviews across hundreds or thousands of locations presents challenges.

Customers share reviews across diverse platforms, including global, local, and niche sites, compounded by industry-specific complexities, such as regulations in financial services. To navigate this landscape effectively, brands need robust tools and processes to aggregate reviews into a centralized dashboard, receive real-time alerts, and respond promptly to build trust and loyalty.

This ebook offers expert guidance on efficiently managing your multi-location brand’s online reputation through automation and AI, minimizing errors, and maximizing responsiveness while reaping rich, valuable customer experience insights from this data. We’re digging deep into how local reviews drive conversions and influence local search rankings, as well as strategies to garner more reviews per location. You’ll find solutions for analyzing sentiment at scale, too.

Let’s get started.