Newly merged business will power Local Experience (LX) solutions that bring together Local Marketing and Customer Experience (CX) technology
NEW YORK – July 26, 2022 – Forsta, the global leader in customer experience (CX), employee experience (EX) and market research, today announced it is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. The integrated technologies of Forsta and Rio SEO will power a seamless customer experience solution, enabling brands to engage consumers throughout the entire customer journey, from discovery to purchase through to brand reputation and retention.
Rio SEO’s Open Local Platform is an award-winning local search marketing platform that extends the reach of global enterprise brands, driving tangible, measurable results and ensuring meaningful customer interactions across the local search ecosystem. Forsta HX platform customers will be able to extend their CX programs into the discovery and consideration phases earlier in the purchase funnel and through to the brand reputation and advocacy stage.
I could not be more excited to announce that Forsta and Rio SEO are joining forces to usher in a new era of optimizing customer experience at the local level, at scale. Rio SEO’s local marketing solutions drive discovery with customers and provide the opportunity to create hyper-relevant content, utilize geotargeting and more. This encourages enhanced customer engagement and increased brand advocacy, before and long after the point of purchase.”Kyle Ferguson
CEO of Forsta
Rio SEO’s technology is to be fully integrated onto the Forsta HX platform. Solutions immediately available include:
- Rio SEO Local Reviews + Forsta HX Platform: Companies will be able to ingest Rio SEO’s review data from market-leading review sites into their existing Voice of Customer programs on Forsta’s HX Platform, with the added benefit of Forsta’s Genius (R) Text Analytics and action management to build actions in response to feedback in reviews.
- Rio SEO Local Pages + Forsta Digital Feedback + Forsta Software Development Kit (SDK): Enterprise brands can now embed Forsta’s Digital Feedback solution into their local landing pages and locators, and use Forsta’s SDK to build feedback natively into their branded mobile apps, allowing for behavioral data capture and digital intercept prompts and surveys. These desktop and mobile solutions provide valuable location and user interaction-specific data that can inform action management at both the brand and store levels.
- Rio SEO Local Listings + Rio SEO Local Pages + Forsta Studio: This solution adds robust data ingestion from Rio SEO’s Local Listings and Local Pages solutions, including local landing page performance, impressions, clicks, local search ranking data and more into the Forsta HX Platform. Forsta Studio’s online infographic dashboards breathe color into visual storytelling, allowing companies to create a single, holistic view of a customer’s local marketing and CX programs.
Forsta’s market research and customer experience solutions take you from data, to insight, to action by helping you understand your customer, see who they really are, and better respond to their needs. I could not think of a better combination for our customers: Rio’s local marketing solutions, amplified by Forsta’s award-winning CX and insights technology platform.”Mick Wilson
VP, Customer Success at Rio SEO
About Rio SEO
Rio SEO is the leading Local Experience Platform for enterprise brands. The Local Experience Platform provides multilocation organizations with a comprehensive, seamlessly integrated suite of turnkey local marketing solutions proven to increase brand visibility across search engines, social networks, map applications, and more. The world’s leading enterprise brands – retailers, restaurants, hospitality, financial services, healthcare, and more – rely on Rio SEO’s innovative technology and local marketing expertise to drive motivated, measurable online traffic to websites and physical locations. Rio SEO is part of Forsta, a global leader in customer experience (CX), employee experience (EX) and market research (MR). The combined technologies of Forsta and Rio SEO enable brands to engage consumers throughout the entire customer journey from discovery to purchase to advocacy. Rio SEO is a PG Forsta company.