Preparing for the MUM Google search update

Introduction

What does it take for your webpage to climb to the very top of Google’s search results for the keywords and queries that matter most to your business? This is the question that keeps enterprise marketers and SEO professionals up at night.

Google is constantly updating and evolving its search engine ranking algorithms, making thousands of small adjustments each year. Most of these go unnoticed. And, in years past, when webmasters and marketers did notice a large change in traffic, it was only through guesswork and sharing experiences with others that the SEO industry would come to a consensus that a major algorithm update had occurred.

But lately, Google has been more open with its plans for rolling out major updates and entirely new algorithms. And so in May 2021, when Google unveiled a new technology called Multitask Unified Model, or MUM, SEOs and marketers were given time to prepare.

What is MUM, and what do you need to know to take advantage of this latest opportunity to boost your brand’s positioning in relevant organic search results?

In this eBook, you will learn: