Top local search updates to future-proof your 2025 strategy

Stay ahead of local search: your ultimate guide to 2024’s biggest updates

Navigating the ever-changing landscape of local search rankings can feel overwhelming, but the stakes are too high to ignore. For enterprise businesses managing multiple locations or relying on agency support, every update to local search algorithms can significantly impact visibility and bottom lines.

Why this guide matters

In 2024, local search saw major transformations across Google, Bing, and Apple Maps. These updates focused on rewarding quality content, eliminating spam, and enhancing user experience. Staying informed is no longer optional—it’s essential for safeguarding your digital presence, driving more customers through your doors, and ensuring your business thrives amidst the competition

Download now and take control

Empower your business with the knowledge and tools to stay ahead in 2025 and beyond. Don’t let algorithm updates leave you behind—get the guide and start building a resilient, results-driven local search strategy today!

What you’ll learn

This comprehensive guide breaks down the top local search updates of 2024, including:

• Google’s core and spam updates: How to prioritize people-first, high-quality content and steer clear of spammy practices.
• Apple Maps expansion: Insights into leveraging Apple Maps on the web to effectively reach a growing audience.
• Bing’s algorithm updates: Maximizing visibility and clicks in Bing’s increasingly competitive search ecosystem.
• Structured data enhancements: Tools like product variant and return policy schema to boost e-commerce performance.
• Generative AI in search: Tips for optimizing content to shine in AI-powered search experiences.

Who this guide is for

If you’re a business owner, marketing professional, or SEO expert looking to:

• Future-proof your local search strategy
• Gain actionable insights to adapt to algorithm changes
• Ensure all your business locations rank competitively