2023 local search predictions: The future of local marketing

Introduction

Google is progressively getting closer to understanding what drives search behaviors and delivers better experiences. Its technology is starting to emulate the way people process information, and in turn, search is becoming progressively more visual, interactive, and exploratory. Most people are visual learners, and now technology is catching up to human behavior.

Universal search results are increasingly important. Today, brands have opportunities to be discovered in voice search results, “position zero,” featured answers and People Also Ask, and other types of prominent search results. Your brand’s presence in every area matters, from Maps to Image Search to organic and paid search listings, voice results, and more.

What’s next in local search, and where should enterprise brands like yours focus their efforts and budget in 2023?

Rio SEO recently hosted a webinar on predictions for the future of local marketing, featuring a panel of digital marketing experts including Sherry Bonelli, Steve Wiideman, and Stefan Somborac. You can watch the full webinar on-demand here.

In this guide, we’ll share their expert predictions and top takeaways to help guide your local marketing strategy for the year ahead – and beyond.