Guide to Google Business Profiles for hospitality brands

Introduction

Your hotel’s Google Business Profile (GBP), formerly known as Google My Business, offers numerous tools, features, and capabilities to help local business locations of all kinds get found in search.

Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile.

For hotel brands, Google listings can help build brand trust and authority in the communities you serve, surface your hotel higher in Google Maps and the Local Pack, and highlight your property’s features and amenities to convert searchers to satisfied customers.

Your local listing on Google is a consolidated snapshot of the essential information customers need to know to contact, visit, or book with you. Actively optimizing your GBP for each hotel location demonstrates to Google your brand’s commitment to keeping your online presence up to date with the most accurate, current material. Fostering that trust in your brand is essential not only for promoting trust with Google but building customer loyalty.

In this eBook we will cover: