Google is constantly looking for ways to improve the local search experience and add new Google Business Profile features. When rolling out, Google updates can cause significant uncertainty. Seeing large fluctuations in search views or traffic can strike fear in the hearts of even the most experienced marketers. It can be difficult to diagnose what caused the change, and given how many updates are constantly happening, multiple factors may be in play.
For brand marketers, Google updates are more than a potential danger. There are far more intriguing opportunities for first adopters who can use emerging, lesser-known search features to stand out in competitive local search listings. Staying on top of these developments is essential for understanding your local SEO performance and continually expanding your brand’s presence in local search.
In this guide, you’ll learn:
- The most impactful Google updates we’ve seen this year
- How your brand can use them to your greatest advantage
Interested in our solutions? Get in touch, and we can bring you up to speed.