2025 Google local search report
Local search has changed and so has the way consumers engage with brands on Google. In this in-depth whitepaper, we analyzed Google Business Profile (GBP) performance across seven major industries to reveal how real-world brands are adapting to shifting user behavior, AI-driven search results, and new engagement patterns.
Whether you’re in retail, financial services, hospitality, healthcare, or beyond—this report will help you benchmark performance, identify opportunities, and optimize for results.
What you’ll learn:
- How AI, zero-click search, and evolving SERPs are reshaping customer journeys
- Why website clicks are declining—and what’s replacing them
- Which industries saw growth in driving direction clicks and call engagement
- Seasonal trends and engagement patterns to inform your 2025 strategy
Industries covered
Retail | Financial Services | Hospitality | Restaurants | Service Businesses | Healthcare | Multi-Family Residential
Related resources
Brand experience is the new growth strategy
Local search in 2025: Expert roundtable and predictions for 2026
Brand experience: The growth strategy you can’t ignore
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