2023 Local search consumer behavior study

Rio SEO is back with our 2023 edition of our annual Local Consumer Search Behavior study, bringing you exclusive insights into how consumers are searching, engaging, and converting in today’s ever-evolving digital landscape.

We analyzed local search behavior from 164,000+ U.S. business locations across eight key industries – including retail, healthcare, hospitality, and restaurants – to uncover trends shaping local search today.

In this report, we break down:

• The impact of economic shifts, inflation, and external market forces on consumer search behavior.
• How search trends evolved across multi-location brands in service, finance, healthcare, hospitality, and more.
• The latest conversion trends – what drives clicks, calls, and in-store visits from search.
• Actionable takeaways to optimize your local presence, boost visibility, and convert more searchers into customers.

If you’re an enterprise marketer looking to amplify your brand’s local visibility, streamline local SEO strategy, and outperform the competition, this report is your go-to guide.

Download the full report now and power up your local search strategy!