Scoring big in local
SEO: How Rio SEO
helped a globally
recognized retailer
go the distance

Globally recognized sports retailer case study image

Tools used

Local Pages
Local Listings

The challenge

Maintaining local visibility through business transformation

A globally recognized sports retailer faced mounting pressure to maintain local search visibility during a major business transition. With lean internal teams and complex local marketing needs, the brand struggled to:

Keep local listings accurate during corporate restructuring and store updates.
Navigate frequent search algorithm changes without in-house technical support.
Adapt quickly to shifting search trends and tools.

Without a scalable, intuitive local marketing platform and expert guidance, even the best strategies risked falling behind in SERPs—putting revenue, discoverability, and customer experience at risk.

Read now

Working with Rio SEO has helped us make monumental strides in our local listings and pages. The support we continuously receive from the entirety of Rio SEO’s team is unparalleled—they’re responsive, proactive, and truly invested in our success.
– SEO Manager

The solution

Strategic support and agile tech with Rio SEO

The retailer partnered with Rio SEO for a hands-on, tech-forward approach to local SEO. Key elements of the strategy included:

Dedicated account management with proactive planning, responsive communication, and 24/7 Slack support.
Seamless onboarding and platform customization for fast rollout across all locations.
Empowerment through technology: Bulk updates, content management, and location control—all without needing dev resources.

Rio SEO became an extension of the brand’s team, offering the flexibility and speed needed to manage changes in real time.

The result

Over $3M in attributable revenue and operational confidence

Thanks to Rio SEO’s platform and support, the sports retailer achieved:

$3+ million in annual revenue directly tied to clicks on Google Business Profiles and local pages.
Faster turnaround times and greater agility for content updates, banners, and flash campaigns.
Full control over listings and local pages, eliminating the need for third-party developers.

By streamlining their local marketing with Rio SEO, the retailer now operates with greater clarity, confidence, and customer reach.

Boost your local impact with Rio SEO

See how Rio SEO’s Local Experience solutions can help your multi-location brand increase visibility, drive revenue, and deliver frictionless local experiences at scale.

Read case study