Who else wants to know the mystery behind measuring local marketing success? Measuring the success of your local marketing campaign performance can be a difficult task even for the most seasoned of marketers. Measurement becomes increasingly burdensome when tasked with providing tangibile proof of performance at scale. Traditional marketing metrics--such as leads, conversions, and searches--
Your brand’s local search performance is key in converting online searchers to real-world customers. And when it comes to how people discover nearby solutions to their needs, Google dominates with 70% of all desktop queries and commands 93% of mobile. As we return to in-person shopping experiences, consumers are looking to spend money in their
Proving ROI has consistently been named one of the leading challenges marketers face over the last four years. As evolving consumer behaviors have driven increasingly complex and voluminous marketing data, the pursuit of comprehensive reporting has resulted in too many marketing organizations ending up with unmanageable stacks of tools. These point solutions may be great
Over the last few years, successful multi-location brands have needed to swiftly adapt to changing consumer habits. In 2020, consumers are more likely to begin their local buyer’s journey through an online search than by traveling directly to the nearest store location. In fact, "near me” or “close by” searches have increased by more than
We talk often about the importance of brand marketers having a direct line of sight into search data at the local level. For franchise brands, it’s critical that search insights are made accessible to franchisees, as well. Data is key to many decisions made at the enterprise level—in fact, 56% of organizations leveraging analytics are
Consumers want to see reviews prior to making a purchase—in fact, 72% will not take action until they’ve read what others think about their dealings with your business. Reviews are critically important even before a searcher has a chance to read them through. In this webinar recap, you'll learn five impactful insights your brand can utilize for a smarter, more effective reviews strategy.
Searches on mobile now account for almost half the world’s web traffic. Optimizing your brand’s local sites for mobile is just the beginning—how do you ensure that your local listings appear in the moments that matter, when local consumers are actively searching for products and services like yours?
Google gave business locations an additional opportunity to enhance their local visibility with an update to ‘Offers,’ a type of Google Post, recently. The change gives Offers more dedicated space within the local panel and allows businesses to load up to 10 Offers in the carousel. “The new layout introduces a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier,” GMB Senior Product Manager Amir Fish wrote in the feature announcement.
Google Showing Search Console Performance Data in the SERPs The Rio team made an interesting discovery yesterday. While doing a simple search query for one of our client brands, we noticed that Google is showing keyword performance directly on the SERP (search engine results page). As you’ll see below, Google displayed a performance box
There has been a recent Google algorithm update that lit up the SEO community with chatter and speculation. Although it has yet to be officially confirmed. It started March 8th, with a great deal of activity on SEO forums, as reported by Barry Schwartz at Search Engine Roundtable. The update dubbed ‘Fred’ was the suspected