Marketing Analytics

Getting the Most Out of Google Data Studio: Inside Rio SEO’s Local Manager

By |2020-12-14T12:40:55-08:00December 14, 2020|Blog Posts, Marketing Analytics, Product Updates|

Proving ROI has consistently been named one of the leading challenges marketers face over the last four years. As evolving consumer behaviors have driven increasingly complex and voluminous marketing data, the pursuit of comprehensive reporting has resulted in too many marketing organizations ending up with unmanageable stacks of tools. These point solutions may be great

Go-To-Guide for Mastering Local Marketing Reporting

By |2020-08-26T08:54:05-07:00August 26, 2020|Marketing Analytics, Resources|

Over the last few years, successful multi-location brands have needed to swiftly adapt to changing consumer habits. In 2020, consumers are more likely to begin their local buyer’s journey through an online search than by traveling directly to the nearest store location. In fact, "near me” or “close by” searches have increased by more than

Local Reviews Insights to Improve Your Strategy at Scale [Webinar]

By |2021-01-21T09:36:49-08:00April 30, 2019|Local SEO, Marketing Analytics|

Consumers want to see reviews prior to making a purchase—in fact, 72% will not take action until they’ve read what others think about their dealings with your business. Reviews are critically important even before a searcher has a chance to read them through. In this webinar recap, you'll learn five impactful insights your brand can utilize for a smarter, more effective reviews strategy.

‘Offers’ Now Have Extra Visibility on Your Locations’ GMB Local Panel

By |2021-01-21T09:44:20-08:00March 12, 2019|Google My Business, Marketing Analytics|

Google gave business locations an additional opportunity to enhance their local visibility with an update to ‘Offers,’ a type of Google Post, recently. The change gives Offers more dedicated space within the local panel and allows businesses to load up to 10 Offers in the carousel. “The new layout introduces a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier,” GMB Senior Product Manager Amir Fish wrote in the feature announcement.

Google Showing Search Console Performance Data in the SERPs

By |2019-07-02T11:37:52-07:00November 9, 2018|Local SEO, Marketing Analytics|

Google Showing Search Console Performance Data in the SERPs The Rio team made an interesting discovery yesterday.  While doing a simple search query for one of our client brands, we noticed that Google is showing keyword performance directly on the SERP (search engine results page).   As you’ll see below, Google displayed a performance box

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2019-06-11T08:24:22-07:00October 6, 2015|Marketing Analytics|

Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2021-01-22T08:19:37-08:00August 5, 2014|Blog Posts, Marketing Analytics|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels